WTF is luxury software, ... is that even a thing?

The term luxury simply describes quality of the highest standards, and yes, it can be applied to software and thus software development.

"There is a clear distinction between poor, passable and high-end website and web application offerings and we at ANAIO have decided to dedicate our foreseeable future to producing software solutions of the highest caliber." -- Al Newkirk @ http://ana.io/

Should we start referring to kickass applications as luxury products?