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>"assets acquired include website and domain names, trademarks, tradenames, patents, customer database, loyalty program data and other brand assets"

The old BB&B policy was to not sell customer data [1]: "we do not “sell” your personal information"

Even if a privacy policy tells you something like this, expect your data to get into the hands of other parties, and not just via hacks/leaks etc.

[1] https://web.archive.org/web/20230423141511/https://www.bedba...