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Well, of course. We use Ai as a toy, just like the very first movie directors. to shock, sensationalize, and otherwise grab eyeballs and elicit a strong response. we're the dumbest apes, how could we do anything different than throw poo when presented with a novel situation?
Ironic that you're downvoted by the Certified Experts that love telling people we're nothing more than "stochastic parrots".
My suspicion is there will be a lot of new jobs that revolve around verifying random internet content or school work and such, not to tell if it is LLM generated but to simply validate the facts claimed in the post,essay,video,etc... I don't see why this can't be an economy either, a reputation scoring and content validity notarizing economy. Business idea! Lol.
I think a new rise of trusted publishers is more likely than professional information-vetting services/jobs becoming widespread. It's sort-of the same thing, I guess, but with the due diligence up front rather than trying to sort out what's good from the vast sea of information pollution after the fact.

Most really good material is already better found in books (even if ebooks) from real publishers than by trawling the Web, anyway. Even before the LLM apocalypse, the Web has always been rather disappointing at the whole "all the world's knowledge" thing. Great for trivia, great for a few aspects or presentations of a few topics, kinda shit for the rest. AI garbage wrecking the Web doesn't seem like a complete change of the current state of things, but a shift in where exactly the "Web is good for this / Web is not good for this" line falls.

You could be right. With certificate authorities for example they are used to establish trust. How do you know what site is trustworthy? How do you know which resume isn't ML crafted? How do you prove your pic/video isn't fake? What fact checking sites do now but at scale and commercial is what I had in mind.
Remember when websites would have a long list of keywords in the background color and tiny font at the bottom?

I keep seeing these "AI will destroy X" articles, I've never seen one that wasn't ultimately referring to a minor incremental extension of something already prevalent.

Keywords gave way to link farms gave way to shitty outsourced "content" and now LLMs will be part of SEO. It's not really different from getting a content farm to write you a bunch of crap, just cheaper and faster. Search companies will adapt, and seo scammers will find some new thing. It's all such a minor part of the internet anyway.

I still do the tiny font keyword list for my resume. I have occasionally left out certain keywords but then hear back from recruiters that if I had keyword x or y then I would be perfect for the job. Back to a 5 page resume.
I've heard from recruiters that some software will export submitted resumes in plain text in a standard format for review, I wonder if the tiny white font tags show up as well
> It's not really different from getting a content farm to write you a bunch of crap, just cheaper and faster. Search companies will adapt

Not sure they have adapted. Most of the links on the front page of a search are crap.

> Not sure they have adapted. Most of the links on the front page of a search is crap.

That’s by design. They load the results with crap so you click on the ads instead of the result. Ads generate revenue for Alphabet, search _results_ less so.

Simple as.

> It's not really different from getting a content farm to write you a bunch of crap, just cheaper and faster.

Using a gillnet to catch 1,000 fish in an hour is not really different from using a rod and reel to catch a few a day. It's just cheaper and faster.

But the gillnetting can easily lead to extinction and death of an ecosystem whereas recreational fishing rarely does.

Scale matters.

We already have plenty of non-AI autogenerated spam which is apparently good enough to please Google, LLMs just make that slightly better.

So the scale already exists, and we're really just talking about quality.

SEO spam has already made a tremendous impact on the quality of google results (it used to be that a bad result was a good website about the wrong topic, now a bad result is a bad website about the right topic, and there are A LOT of them).

Being able to generate 100x the spam will certainly hurt things even more.

It's the natural evolution of content marketing & SEO. I work at an IT company where we have ~15 ppl building and managing a few SaaS apps for the travel industry, and we have 50-60 ppl doing marketing as a service for our customers.

They write page after page of content that barely get read. It all just exists to make the google bot happy. And that works. They bring in more customers & revenue apparently. (honestly, I wouldn't be surprised if it's all wasted and the added revenue is due to the better website and backoffice, but what do i know.)

So it seems only natural to have AI generate that content for the Google bot and stop wasting all this effort. Obviously I can't prove nobody reads this content, but seriously.. A landing page about hot-tubs and how cool it is to have one in your holiday home? Doubt that anyone actually reads that..

EDIT: I guess my point is also: it's already flooded with crap, just look at al the blog spam for things like 'how to start nginx'

  1. Good old days, humans talk to humans.
  2. Someone invents a bot, humans talk to bots.
  3. Someone invents another bot, bots talk to bots.
This is the story of SEO, banner ads, stock trading, consumer pricing.

There are probably many other cases.

The tech help spam: initially an attempt for a bot to talk to a human, but with LLMs crawling search results and aggregating answers, your answer to "how to start nginx" becomes the output of bot-bot interaction: an average of several generated answers (some initially and occasionally by humans).

Those 60 people can have a new job: fact checking the lies that the new ais produce
Why would they? Google sees more content so you now have more nodes connected to you, so you appear higher. Whether it's true or false doesn't matter to Google.
This seems similar to, maybe even a restatement of, the "how do you detect AI-written content" problem.

If someone could provide a way to programmatically detect accurate, high quality content, it would solve the SEO spam problem. It would also as a side-effect solve the AI-content problem. Or maybe it's the other way around and it would solve the AI-content problem and as a side effect the SEO spam problem. Well, they'll soon be the exact same thing, and either way I'm not sure it's solvable.

The detection needs to be almost perfect for it not to be worth it for the AI to simply retry until it's passed the detection.
I think it confuses things immensely to anthropomorphize large language models. LLMs don't lie or tell the truth they just spit out text that is in alignment with the training model. Don't give them agency they don't have.
I don't lie either. I just spit out words that is in alignment with my mental model for optimizing my future.
Quoting someone on the internet, saying: 'They are just liquidating their assets.'

Their lies are simple: they rule us.

(-;

“First you destroy those who create values. Then you destroy those who know what the values are…

But real barbarism begins when no one can any longer judge or know that what one does is barbaric.” — Ryszard Kapuściński

Maybe you are a large language model?
Human social norms; definitions of optimizing for self, do not have to be maintained though; see the decline in religion.

Human society is not fractal; we die off, new social value stores come about; optimize for self could be defined as “not build environment destroying technology.”

A synthetic machine kept running but never allowed new inputs will just exist in long term belief in its old bullshit

Are you aware that what you are saying is not true?

If you are aware then it's a "Lie". If you are not aware then it's a "Mistake".

LLM's are not aware, so saying "lie" is not correct.

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This is to fight back against the term "hallucinate" that everyone on here is using
That is an interesting point. I'm not sure why, but "hallucinate" doesn't bother me as much as "lie". Maybe it is because of all the ancillary baggage that "lie" has related to our current culture wars (lies, misinformation, disinformation, gaslighting, etc.)

I just asked (another anthropomorphic verb) ChatGPT for a better word and it came up with "fabricate".

> The term "fabricate" could be used to describe AI's tendency to generate fictitious information. This term has less anthropomorphic connotations than "hallucinate" and directly refers to the creation or construction of something, which could be a suitable representation for what an AI system does when it generates false data. Other alternatives could be "synthesize" or "generate," depending on the specific context.

"Fabricate" has the same problem as "lie" and "hallucinate". All of those terms imply a cognition that isn't actually happening.

I think the best way to refer to these things is the more accurate "error". The LLM isn't lying, it's in error.

It doesn't. Hallucination in this context means 'an unfounded or mistaken impression or notion'.

There's one side of the current zeitgeist that over-anthropomorphizes these models. But there's another side that seems to be terrified that LLMs could be anything resembling intelligent

Both sides are pretty emotion over facts though. A lot of their "human-like" behavior is emergent from things that don't work the same way in a humans... but we also don't understand cognition enough to then say there's no overlap between what LLMs are doing and what some part of our own thought process is like. If anything we have more studies that imply the opposite going back decades: https://www.sciencedirect.com/science/article/abs/pii/S09266...

> It doesn't. Hallucination in this context means 'an unfounded or mistaken impression or notion'.

Correct. Which, as near as I can tell, isn't the correct characterization of what's happening with LLMs.

> But there's another side that seems to be terrified that LLMs could be anything resembling intelligent

I certainly have no such fear. I say that only to indicate that my biases are not of that sort.

The first sentence seems contradicted by the second no? If you don't have that fear then why bother playing around the semantics of "impression or notion"?

Is it an unfounded or mistaken cluster of tokens which resemble an impression or notion then?

At the end of the day it's producing an output which systemically was intended to be accurate, but ended up not being accurate through a mistake in generation: That's a hallucination.

I think "fabricate" is much less aligned with cognition.

It is completely reasonable to say that "This machine fabricates widgets." or "This algorithm fabricates pseudo-random song lyrics." without being worried that the machine or the algorithm is exercising "cognition".

I always thought that "confabulate" would have been the best word to describe what LLMs do:

> Confabulation is distinguished from lying as there is no intent to deceive and the person is unaware the information is false. Although individuals can present blatantly false information, confabulation can also seem to be coherent, internally consistent, and relatively normal.

> Can include autobiographical and non-personal information, such as historical facts, fairy-tales, or other aspects of semantic memory.

> The account can be fantastic or coherent.

> Both the premise and the details of the account can be false.

> The account is usually drawn from the patient's memory of actual experiences, including past and current thoughts.

> The patient is unaware of the accounts' distortions or inappropriateness, and is not concerned when errors are pointed out.

> There is no hidden motivation behind the account.

https://en.wikipedia.org/wiki/Confabulation#Description

Confabulate is more of a neurological term so I think that's why it never caught on, but I've always thought that was the perfect word for what's happening
What should I be calling the things that LLM's "make up" that simply don't exist?
It’s a reasonable way to describe it. LLMs are designed to talk like humans so using human terms to describe them works quite well
it's also not a great term for the same behavior in humans. There's the often quoted distinction by Harry Frankfurt about lying, which is knowing the truth but intentionally subverting or hiding it, and bullshitting, which is talking without any regard to truth or falsehood whatsoever.

It's a distinction worth making as people are much better at spotting lies than they are at spotting bullshit. The bullshitter may even be accidentally correct. AI models in particular will make up things in random places where nobody is sceptical or has their guard up because they see no reason for a lie, but bullshitters don't need one.

https://en.wikipedia.org/wiki/On_Bullshit

Lying is intentional. A statement which is untrue is not by itself a lie, the thing which makes it a lie is the intention of the person.

AIs do not have intentions, the only thing in an AI is a statistical model of how likely words appear in certain contexts.

"Hallucinating" is a much better term, even though it still pretends a staristical model is akin to a human.

I guess that’s true. LLMs don’t really have intentions but there are some AIs that take actions to achieve a goal that can probably be described as having intentions
Yes and when you’re using “serverless” services there are actually servers running somewhere. At this point, it’s not insightful for someone to mention either on HN.
If we are going to expand the discussion to general inaccuracy in human communication we are going to need a much larger thread.

I do agree with you that "serverless" is a misnomer and not a useful technical term. I'm guessing the marketing team wasn't fond of "dynamically provisioned and auto-scaled pool of virtual machine instance-based services".

So then should we also get rid of terms like “bugs in code”, “viruses” as it relates to computers, etc?

In a technical forum, most people have the domain specific knowledge and the “well actually” is not actually needed.

Absolutely. The lie is in providing the false framework, or a framework with fakery embedded. If the lie is accepted at the framework level, individuals will believe themselves to be saying the truth, unaware that they have already swallowed the larger falsity.
They can become AI-empowered content creators. Their own Miyazakis, Scorseses, and Eilishes. [1]

[1] This isn't sarcasm. I think that's the world we're headed to. Hundreds of thousands of little creators serving their own unique niches. A world without Disney.

If an article is posted to a blog, and nobody is there to read it, does it even matter if it lies?

What they want is to optimise the ranking Google gives them. If Google's ranking filters out falsehoods then lies can be optimised away automatically.

Jobs to fact check the lies profit motivated humans generate should already exist.
The reason I can't stand ChatGPT answers is that it's trained on overly wordy SEO articles that need at least 500 words
I'm interested in this idea, as possibly a good thing.

I'm definitely pro "personal data poisoning," e.g, absent legislation and/or incentives with teeth - we should all be working on ways to confound and confuse and generally screw up the companies who are sucking up all the personal info.

This kind of runs parallel to that. Google search has been pretty bad for some time now, might be worth "burning this thing down to save it."

The problem generally speaking is that any successor search engine will become a target of the massive spam firehose when sufficiently popular enough, and probably less well equipped to deal with it; Google is well resourced and already struggling. I don’t know that making the web less usable in general is worth it.
I've seen SEO spam sites that have been running for years without Google doing anything about them. Google could do a lot better.
Are they doing nothing, or is the current state of the spam arms race resulting in running just to stay in the same place? And would anyone be better once they became the primary target?
They are standing in the middle of it and picking everyone's digital pockets while claiming that they can't possibly help in the fight because it's too hard to pick a side. In an alternate universe they would be a Nazi Switzerland.

Google makes money off of SEO spam. They get ad revenue from sellers and then give some pocket change to the scammers from the sellers. All of the money goes through their hands first.

They're evil, they've sold whatever soul they might have had to the god of "money at any cost", and the current shitshow of their terrible search results is what you get when a soulless wreck is left to shamble the earth until its heart stops beating.

The resolution to burning it down is replacing it with something that works.

Quality, human curated, perhaps niche, search is what we should be encouraging and paying for with actual money, and not by renting our brains out.

It's gonna be really funny if we've looped all the way back to the Yahoo Directory circa 1998.

It's hard to argue against the basic idea of human curation as a necessary component. I'm envisioning something like a search engine on top of a community-curated, categorized list of sites. I'd prefer something that works like Wikipedia, rather than a service controlled by a private company.

> You’re going to see more AI-written articles whether you like it or not

I won't, cause I have largely stopped using Google.

Bing and its consumers (I use Kagi) will have the same problems unless they do something radical, like promote content verifiably created by humans above unverified content.

And first they'd have to figure out what that even means, and the impact on non-professional writers. Blogspam will get worse before it gets better.

Honestly, it's getting hard for me to imagine how Google can get much worse anyway.

So AI generated content will now take up the single non-sponsored link space to replace the ad-stuffed SEO-gamed clickbait article?

Huh.

Data was the new oil, and now AI is the new plastic. Get ready for the rush of cheap mass manufactured plastic content.
> Data was the new oil, and now AI is the new plastic. Get ready for the rush of cheap mass manufactured plastic content.

Very well said.

That's brilliant. Doubly so because data is starting to take on toxic waste properties as well.
Great description. The history truly rhymes.
Great quote.
A few days ago I was searching for some information about a CSS problem I was having. I saw a promising result on a reputable looking webpage. As soon as I started unpacking the example code a little modal window popped up saying this was AI powered and touted it as some revolutionary assistant.

First things first, using AI to generate CSS advice is probably the most false positive laden use-case I can imagine. Especially because mistakes in CSS aren’t always readily apparent.

But more importantly, there’s really nothing stopping folks from omitting the fact that the content on the page was AI generated. It’s the new hotness right now, so I can understand why they say so, but I can’t help but think they’ll start hiding this fact.

AI for CSS sounds like a much better thing than the stuff mentioned here. I find Copilot and ChatGPT really good at writing robust CSS.
Hopefully this serves as an incentive to Google to improve their search results. I find GPT-4 works so much better for finding answers (even in cases when it's wrong) than searching Google, especially for trivial ones. Add plugin features like code interpreter and the usefulness is not even close for most of the cases I use it.

It's always worth verifying the answers, but that's also true for google results, and with GPT I don't have to dig through mountains of trash advertising sites to get to something useful.

Really, I'd just like to see Google as useful as it once was.

Probably it won't, at least not at first. Google's customers are advertisers. GPT thus far is a subscription-based service, it's not competing for Google's customers.

So what if Google has a few less users? Since Google Ads is auction-based, it means a few less impressions will be available, and the cost of impressions will go up. Advertisers will pay a bit more for less but Google's sort of the only game in town so it won't make a huge difference.

Now if Bing achieves 30% market share on the back of its great GPT integration or something, maybe that gets Google off its ass. I think LLMs might be the beginning of the end for Google but they're so entrenched it'll take 20 years.

If AI can write articles that fool Google, Google can use AI to detect it. Heck, maybe there will be an AI model that specifically recognizes AI content and can be used to filter it out. A lot of electricity spent for nothing, but it's not like the human species hasn't been its own worst enemy since it appeared.
SEO optimized turds have been floating to the top of google results for years and google hasn't done anything to effectively combat it. Why would this be something that google would do something about?
There are many things LLMs might be able to do, today or in the future, but the single task they are unambiguously capable of doing is generating text that is statistically indistinguishable from their training corpus. The endgame given the technology which presently exists is that spam generation methods will be more robust and effective than spam filtering methods, and I am not convinced that fundamentally better filtering methods are inevitable.
I believe efforts of this nature will fall afoul of a very similar effect to the Bullshit Asymmetry Principle[0]: the amount of effort required to detect AI-written content is (at least) an order of magnitude greater than that required to generate them in the first place. And as LLMs get further fine-tuned to generate more and more human-like text, it will get even harder. Even now, I wouldn't give an "AI Text Detector", even one built with all of Google's resources, more than about a 60% chance of correctly telling AI-generated text from human-generated.

The big problem is false positives—human-written text that gets incorrectly flagged as being written by AI. There's going to be so many false positives in any scheme like this, it'll barely be worth it.

[0] https://en.wikipedia.org/wiki/Brandolini%27s_law

Related: "it is easier to automate bad behavior than it is to police it"
It doesn't even need to recognize every AI article. It can simply ban the sites known for putting such crap up without tagging it as AI. But then they could have cracked on SEO spam this way, but won't. They won't because their business thrives on shifting through shitty content to give a slightly less shitty results.
> maybe there will be an AI model that specifically recognizes AI content and can be used to filter it out

Expect lots of false positives and honest businesses being affected. How much should the filter threshold be tuned to smash more bots instead of real people?

No, this isn't an arms race. AI eventually reaches the point where it is indistinguishable from human text. It's pretty close to it now. The only thing even providing the illusion that we can detect ChatGPT or similar chatbots is that so many people use them with their "default voice", which you can learn how to detect, but it is trivial to avoid that.

You also have to remember the future of AI is not just LLMs getting larger and larger. There will be something after them, and something after that. I'd guess we're maybe 2-4 years away from an AI that hooks up to an LLM but has "actual" knowledge of things so it doesn't confabulate new facts, which would remove one of the major signals I'm currently looking for in GPT content.

That was pretty much a given, and in the meantime they already filled YouTube with crappy collage videos with clickbaity titles+captions and voiced by AI. Any plans to build a blacklist (+ browser extension?) that along ads and malware sites will also allow to nuke that rubbish from search results?
I prefer subscribing to good, valuable sources rather than having a filter for recommendations.
Once again, Neal Stephenson nailed it. The miasma is here.
i have always augmented my more traditional music projects with avant-garde and experimental stuff. particularly focusing on found sounds, noise, and free improvisation. i record everything, but i treat it more as a journal of "free writing" than actual music output. the recordings are often formless, noisy, and chaotic and frequently contain experiments in polyrhythms or free time. over the years i've amassed an enormous amount of audio data that i treat more as an intellectual curiosity for myself than music i would show to other people.

however, with all of the debates around attribution and ownership for human creators in the age of AI art, combined with the apparently legally and ethically dubious means by which these megacorps obtain their training data, i have began to think about what are some avenues that the general public could try to protest the actions of these megacorps by discretely poisoning the well of their training data.

with the gigabytes and gigabytes of data i have generated of mostly incoherent audio, i have considered releasing this music for the first time by innocuously labeling it as a music audio dataset with the intention of trying to make it appear extremely attractive to megacorps scouring the internet for free data. my individual contribution probably couldn't amount to much, but if a concentrated mass of people did this in their respective fields, perhaps this could be a way of at least obstructing these corporations from freely capitalizing on the hard work of real artists.

The sad reality is that one way or another free and open exchange of information is going to trend down, as people realize anything they publish will get repacked and stripped of attribution to be sold by some commercial AI they will switch to e2ee closed groups, and more active opposition will be poisoning datasets which would introduce more noise and contribute to the trend.

But I agree with the sentiment—if the blatant disregard for IP is not curbed, this sort of thing would have to be done…

It's obvious that people would flood Google with generated content. But it's hard to tell if it would kill Google or somehow make Google works better. There's certain dynamics to the game and nobody can say for sure.

As for why it might not make Google worse, just think about YouTube algorithms:

1. One good video is substantially better than hundreds of bad videos, or thousands even.

2. Clickbait works in terms of getting people to click on your video, but if you don't deliver what the clickbait promised people would leave and it would hurt your stats.

3. Generating large amounts of videos may be profitable because it's like collecting peanuts with automation, but that would never reach the mainstream audience like Mr. Beast.

This is because the algorithm promotes videos that are frequently clicked and fully watched. Generated or not, the content must be good enough to be watched through, in order to please the algorithm.

You see, there are a lot of bootleg versions of Stackoverflow, but many of them are terrible. Some of them get ranked because they're still helpful (to the 80% majority of programmers, probably not for the HN elites). We can imagine there would certainly LLM generated versions of those, but very likely with better quality. Generated or not, it's still an arms race to generate more helpful and higher quality content to get traffic.

Also, HN people have been complaining about how the quality of Google degrade over time. It might be Google's fault, but I believe there's another important factor that hurts search engines as a whole - There are too many walled gardens nowadays: Instagram, Discord, and now Twitter, etc. Value information is hiding behind those, which would certainly make search engines less helpful over time.

For example, when I play not very popular video games I wish there are wikis or guides for that. In the old days, I know I can find most of the information in several forums and check the top posts. Now I need to go through Discord and scroll through casual chats and wonder if I missed something.

With LLMs, people would likely be draining that information from walled gardens and compiling them into helpful insights.

Again, there are a lot of dynamics, and it's hard to tell how things would turn out. Maybe it would kill Google and possibly the old Web, maybe it would make the Web great again.

I think it makes it worse. There is only so much it can index.

I was searching a municipal website that had a bunch of pdfs. Instead of downloading them I'll I figured I'd sure the "site:__" to look through them. It didn't work. It seemed to index only 3 of those files. sigh.

One of the appeals of using "chat bot" is you get an answer without all the ad crap the web delivers. I think thats the appeal of stackoverflow and Redit.. Using AI to make the web worse is something...

Google will index whatever is generated in your sitemap.xml file. The "site:" filter isn't going to show them all.
> Clickbait works in terms of getting people to click on your video, but if you don't deliver what the clickbait promised people would leave and it would hurt your stats.

This is an interesting take. Google can only "reward" videos that people watch for longer because they own the site. That is, they can tell when people leave. For a good chunk of sites, they still can because of Google's ad market share, but for a really sizeable chunk of sites that isn't the case. For like 80% of users, they also still can because they own Chrome.

I'm not sure I like the idea of allowing Google to reward sites that use their ads or browser monopoly in their search algorithm.

Unfortunately the worst of the worst clickbait is the ads. Google is never going to do anything about those. Hell, worse videos probably have better click through rates because people will click anything to get out of such a video.

Plus, I've never once seen enshittification reward better quality. I highly doubt this will be the first time.

Even if I’m not using Chrome, if I search for a term and the first link isn’t helpful, I would quickly go back to the search results and click another link. Google should be able to get a signal from that
Yes, they get the signal. Let me remind you, Google want you to see more ads so the sooner you find your information the less time you linger around. If they use that signal, their best interest is to bury your optimal result further down.
Enshitification of your product seems like a bad idea.
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Remember when Google kept saying AI was dangerous and that's why they couldn't release it?

Dangerous to their business model, on multiple fronts.

As someone who avoided the Twitter firehose like the plague, I've noticed the slow, then rapid decline of traditional 'websites' over the past decade as they succumbed to SEO keyword optimization and driving traffic from social networks. .

Due to the incentives of the players involved, there is no solution that would lead to a neater, less blogspam-infested internet. The concept of a 'website' as Tim Berners Lee and the early netizens understood it, is commpletely outdated.

The second we were able to add an Adsense script or Paypal button or Amazon affiliate link, the fundamental motivation for building websites changed. The artisanal personal websites of yore aren't coming back. People who used to build those have long since moved into less crowded, less commercialized territories where their work might actually be seen.

If you don't want to get angry when looking up a recipe online, buy a recipe book. Everything good on the internet is already paywalled anyway.

You're on this site talking to generally smart people who are not paying for the privilege of using this site complaining that everything good on the internet is already paywalled.

If you don't know how to find what you're looking for, just ask. Paywalls aren't a real thing that have to be obeyed, nor is there ever only one spigot for any digital fountain.

I have yet to find a paywall that has stopped me from reaching the content within a click or two of one of my browser extensions.
That doesn't sound very much like a plan. What an exhausting style of rhetoric.
How new is this problem really?

For example, consider the example of Demand Media (e.g. https://variety.com/2013/biz/news/epic-fail-the-rise-and-fal...).

They invested quite a lot in cheap content generation and for a while it served them quite well. I struggle to imagine a scenario where lowering the cost of polluting would have made this strategy more viable.

My understanding of the algorithm is that Google uses UX metrics to stack rank content. I believe this because I focus on creating the most relevant & most valuable page of content Google could show for the keywords I want to rank for, and skip all of the backlinks and technical BS stuff.

This strategy of avoiding backlinks and technical BS & focus 100% on content quality has worked really well for me.

If you think about it, Google has all of the data to do this:

- Android

- Chrome

- Google Analytics

All of the big platforms use UX metrics to influence reach - LinkedIn, TikTok, Instagram, Twitter, even YouTube uses UX metrics to influence reach, why not Google search?

It seems like people using AI see some limited amount of success, for some limited amount of time before losing their rankings.

If I was Google, I would let people think their AI content is working for a little bit, then de-index their website to demotivate + scare webmasters away from using AI.

I think that nuance is key. An AI-generated story with factual errors is obviously bad but I wouldn't mind if reporters were able to feed facts they've found, data dump style, to an AI that could generate a narrative that is then reviewed.
The kind of straight news story that this works for is the kind of story where writing it is the fastest part already.

Getting the actual facts to put in the story normally took far longer when I was working in a newsroom.

Longer, harder to write stories, like deeply researched news, or long features are not something that AI can do (yet).

Jim Spanfeller is a herb.