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The title is unclear. It makes it sound like you can upload a .psd file and get HTML/CSS back, which would be really cool. Instead, it's just someone trying to advertise his web design services.
Ambiguous perhaps, but not misleading (edit: parent changed 'misleading' to 'unclear') if you consider that 'service' is in the title. To be fair, I don't think any PSD-to-* type service is automated. That does sound like a lot of fun to code up though. Makes you wonder how difficult it really is as long as the layers are grouped and labeled properly.
Fair point. I edited the original post to be less accusatory. It was just disappointing to end up visiting a web developer's personal site when the title seemed to promise cool PSD hackery.
I think this is a go at creating a startup. I don't believe it's a personal/portfolio site. I re-edited my comment as well to make it sound less like I was trying to call out a ninja edit. :)
I wouldn't call it a startup. It's a service from a freelancer - it has a portfolio and it's personal. Is it any more appropriate here than me plugging that my business could help YC-hopefuls with their design?

Hate slamming a fellow Australian and a uni student showing initiative, and I hope they succeed otherwise, but I don't think HN is the place for this link.

Indeed. This is what I was expecting to see when I visited the site. Maybe actually building that is a better approach.