Thomas Shields Built a 150k Subscriber Newsletter About Pickleball (growthinreverse.com)

I've been in the newsletter space for years. This is a really good breakdown of some creative growth tactics.

But this starts with "Sneaky Facebook" strategy which involves friend requesting people, getting them to like your page so you can then get their email, and "scaling the process" by paying people on fiverr to fake friend request again and again.

But ... meh ? Is this always what it takes? Paypal airbnb everyone?