A self-inflicted problem. Even assuming the app stores rules are absurd, TwitterX should have verified this issue, or worked closely with Apple prior to the rebrand.
It’s wild how Musk was regarded as a visionary just a few short years ago, while now it’s clear the only vision he has is hindsight.
When he said the CyberTruck could "briefly be used as a boat", a former Tesla engineer remarked "knowing how Musk operates, this is probably the first time the people working on the CyberTruck hear about this requirement".
And frankly judging by how he runs Twitter, that's startlingly true. It explains why he announced Tesla almost had working FSD 7 years ago before they had even a single prototype (and before they've started even hiring serious people for the project), and it explains why this Twitter rebranding is so inept, because he literally decided to tell the company they're doing it the day they started it.
Means zero prep. Zero logo design prep. Zero brand kit and linguistic prep (terms etc.). Zero logistical prep (app stores, domains, app updates, site updates). Zero legal prep (thousands of existing X trademarks including held by Microsoft and Meta).
In a way I believe he did this so he has problems he can deal with. "Oh how do we call tweets now". That's an easy problem, compared. Bikeshedding. Because the truth is none of his larger vision has any chance of happening, stuck under mountains of legacy code, almost none of the people who understood it, debt, lawsuits and so on. He can't execute anything.
Having visions is easy. Having realistic visions pushing the boundaries and making those come alive is the hard part.
He seems to only have visions (Hyperloop, FSD, X, actually 'Colonizing' Mars, 'revolutionizing' the airline industry by blasting rockets into space to shorten travel time, magic revolutionary traffic-changing tunnels that ended up being nothing but tiny holes that Tesla cars with a DRIVER drive though...).
Any entry level Associate Product Manager straight out of college would have done better than Elon Musk trying to manage his whatever product X even is thingie.
Never in my 20yr Product career have I witnessed such ineptitude.
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[ 178 ms ] story [ 98.9 ms ] threadIt’s wild how Musk was regarded as a visionary just a few short years ago, while now it’s clear the only vision he has is hindsight.
Then he got on twitter and started talking with his historically-poor social aptitude, and it started going downhill.
Then he bought twitter...
Twitter is literally the worst thing to ever happen to Elon Musk.
Sadly, I've see this happen to several people I used to admire.
And frankly judging by how he runs Twitter, that's startlingly true. It explains why he announced Tesla almost had working FSD 7 years ago before they had even a single prototype (and before they've started even hiring serious people for the project), and it explains why this Twitter rebranding is so inept, because he literally decided to tell the company they're doing it the day they started it.
Means zero prep. Zero logo design prep. Zero brand kit and linguistic prep (terms etc.). Zero logistical prep (app stores, domains, app updates, site updates). Zero legal prep (thousands of existing X trademarks including held by Microsoft and Meta).
In a way I believe he did this so he has problems he can deal with. "Oh how do we call tweets now". That's an easy problem, compared. Bikeshedding. Because the truth is none of his larger vision has any chance of happening, stuck under mountains of legacy code, almost none of the people who understood it, debt, lawsuits and so on. He can't execute anything.
He seems to only have visions (Hyperloop, FSD, X, actually 'Colonizing' Mars, 'revolutionizing' the airline industry by blasting rockets into space to shorten travel time, magic revolutionary traffic-changing tunnels that ended up being nothing but tiny holes that Tesla cars with a DRIVER drive though...).
Never in my 20yr Product career have I witnessed such ineptitude.