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The sign has lights and is currently blinding the people of SF.

https://twitter.com/realchrisjbeale/status/16853997491665510...

Wow they’re strobing lights too. Must be awful for people at night.
Looks broken the flash pattern is so oddly cycled and weird that I thought there must be some illusions at play with camera frame rates.
I wouldn’t put it past Musk to have had it programmed in such a way to maximally cause discomfort.
What purpose does that light serve?
It lets you see it in the dark
Any airline pilot here would like to comment if this thing can be distracting, if not dangerous, for a landing plane?
Unlikely you'd even see it in a sea of city lights; not close enough to SFO to matter.
Rapidly flashing lights! At night! That is without a doubt the singularly most obnoxious signage I've ever seen. I hope the city is successful in getting it removed.
Must be having massive midlife nostalgia of the 90s:

- bring back x.com from his 90s company - get back into payments like X/PayPal - logo for his company is dead ringer for the 90s X-window icon - decided to implement a real world implementation of the ubiquitous <blink> HTML atop their office

Was thinking just let them keep their sign till I watched that video. That sign needs to be permanently unplugged.
(comment deleted)
Sounds like he forgot to "space" the "X".

In any case I imagine that trying to create a commerce "everything" app like WeChat in the US will cause trouble with Apple and Google, even Epic Games w/ all their Fortnite users couldn't dodge the 30% fee.

Did... did he not learn from a week ago when they failed to remove the Twitter logo?
Did he receive a stiffer penalty than attention in the headlines?
He’s doing this as a result of that. A person like Musk doesn’t like hearing “no”. Their response is always “well what are you gonna do to stop me?”
No such thing as bad publicity
[press 𝕏 to doubt]
It is very important for San Francisco to be tough on such violent crime as putting a thing on your office roof. The dastardly criminals who are in charge of putting things on top of other things must have their conspiracies toppled. We must ferret out this corruption of Bay Area children who should only see roofs naked and un-logoed, as God has made them. I commend the vigilance of The City's enforcers who are making it safer every day for men and women of good will to live lives of peace without signs on roofs to defile their sacred skyline.
When it comes to enforcing laws, you can count on San Francisco!
It is very important for billionaires to be able to do whatever they want without any repercussions. The dastardly criminals who are in charge of policing public advertisement and light pollution must have their conspiracies toppled. We must ferret out this corruption of Bay Area children who should only see blinding and strobing lights at night, as God has intended. I commend the vigilance of Elon Musks fans who are making it safer every day for men and women of good will to live lives of peace without restful sleep to defile their sacred advertisement space.
There’s an episode of Seinfeld in which Kramer’s apartment is illuminated by a neon sign on a new restaurant opposite. I always thought this was a bit silly; clearly no-one would ever get permission, in a large city, to light up a residential building with an advertising sign, and no-one would do it without planning permission because they would be made to remove it.

Anyway, apparently I was wrong and some people will absolutely try this.

Like with a certain president, we're learning that we're relying a lot more on people's decency not to act in a destructive (and self-destructive) manner and the system of law and regulation is simply not there most of the time. Not in an effective way, for sure.

It's a shock. We thought we live in a land of rule, but the emperor was naked this entire time.

It will be interesting to see if the violations here are fast-tracked or treated the same as the petty theft that happens all day long in SF.