Winning a big new Blue Ocean market (sellsitself.substack.com)

I like this guys enthusiasm and optimism.

'Revenue Intelligence' is a new category to me, but looking at the products he mentions (Gong at least), they seem to be CRM tools, like Salesforce?

This seems like a good market for this tech, but I'm sure there are others, eg lecture highlights, etc.

$140/rep is enormously expensive for just one small piece of the stack. Add in Gong, Salesforce, Apollo, LinkedIn Sales Navigstor and a dozen other tools and you end up with $1k / rep / mo. This just doesn’t seem sustainable to me. I see how individually they each make the case for paying for themselves, but to me most of them are not slam dunks from a value proposition. What seems to keep happening in my experience is that people get sold on it, some use it a bit, it ends up in the sales stack, and just gets hard to remove.