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"most used spatial computing software worldwide"

They are jumping on the Apple train I see

Yeah it's been a stark amount of "cop'ing" (sp?).

Is Cheaper to leverage Apple's marketing vs their own promotion.

To be fair they're a tiny company and presumably see a natural fit with Apple on this, so it's probably a sound strategy to let Apple worry about the marketing of the developing space (AR productivity) generally, while Immersed just leverage their significant existing rep within it as it expands.
Very well, I can see it working. Hopefully I'll get to have a used one at a reasonable price. Less than 3kUSD is a fairly wide range.

If the demo videos show it remotely close to reality of the thing it's pretty promising. I personally can't wait to be able to finally bend my neck back on the couch cushion and keep writing/watching etc. I actually considered installing a mirror on the ceiling to see the monitor, but then I have to move the monitor too...