Billboard visible only to women (techcrunch.com)

The TC story says 'visible only to women.' did they edit the title, or did you? If the latter, why?

Is it just that I'm old, jaded, and maybe better, or could it be that many men would regard this a perfectly good chance not to be lectured? None of the issues covered here--that I can see--are particularly secret.

Sorry if I'm letting the victimization movement down here...