"Do yourself a favor and drop the stealth approach."
This advice isn't necessarily correct. Look at Zynga as an example: they regularly steal ideas from other companies because they have huge resources. If you announce exactly what you are doing before you even have any customers/beta testers, it will give a much larger company (with larger resources) to beat you to the punch.
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[ 3.3 ms ] story [ 10.0 ms ] threadThis advice isn't necessarily correct. Look at Zynga as an example: they regularly steal ideas from other companies because they have huge resources. If you announce exactly what you are doing before you even have any customers/beta testers, it will give a much larger company (with larger resources) to beat you to the punch.