Bootstrapping Ahrefs: Reaching $10M in Revenue in 5 Years (thedisruptors.beehiiv.com)

It's interesting that Ahref stopped using affiliate marketing and they have a strong opinion about (https://ahrefs.com/blog/ahrefs-affiliate-program/).

Others do agree with it?

I snickered at the emphasis on quality. Ahrefs web scraper reacted very poorly to randomly generated "content": https://github.com/bediger4000/infinite-fake-website

SEO is best avoided. It might not be illegal, but neither is farting in church. They'll both never be popular.