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1. Find a problem

2. Make sure it's a common problem

3. Check that it is a valuable problem - lots of people forget this!

4. Solve the problem

5. Reach all the people with the problem using Sales and Marketing

6. Profit!

Hmm, so what was the problem that Facebook solved? Or instagram? What was exactly the problem Pepsi solved, or most junk food industry? Walt Disney? A weird orb scanning your retina for $50?

Additionally, What if your business is/was a little but “proactive” and created a problem to propose a solution for it later?

>Hmm, so what was the problem that Facebook solved?

"A "face book" is a student directory featuring photos and personal information. In 2003, Harvard had only a paper version along with private online directories."

https://en.wikipedia.org/wiki/Facebook

There isn’t a generic set of steps for all businesses, but this set seems like it would get you to a safe-ish bet. rather than a moonshot, which I think is what many programming minded people would benefit from.