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What this article characterizes is frivolous bullshit.
These role playing dynamics are not very interesting for anyone who is not willing to participate in the game. Everyone has their dreams, aspirations, and fantasies. The author seems unaware of the fact that brands have drilled into their brain deeply enough for them to believe that they are a real personification, and not just another market niche.

Everyone is just another market niche. Protect your wallet, don't take lifestyle marketing seriously.

This article was intensely interesting to me, and I'm not willing to participate in it. I would have liked a treatment on the other two types of aesthetics mentioned, old money aesthetics and tech money aesthetics. Author is so aware of the fact that this is just another market niche, they've written an article deconstructing that niche.

You're simply having a reaction. Taking it seriously shouldn't be threatening.

> You're simply having a reaction. Taking it seriously shouldn't be threatening.

Is this furthering the discussion in any form?

What discussion? You're just saying how much you hated it.
I want what I wear to have meaning. The problem with symbolism is that it only matters if someone is paying attention. The longing for clothes is really desire for a social circle that cares what I wear, and events that require meaningful statements of fashion, and that the whole thing retains vital energy. The problem is intractable.