Perhaps you missed the stories last month, when "Threads" was launched, declared the next Twitter, and then declared dead. All in like 3 days time. Someone bought the cheap PR package.
Pragmatic Engineer interviewed [0] about Threads creation. It is built on top of Instagram systems, and the whole project is seen as a resounding success.
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[ 202 ms ] story [ 1945 ms ] threadAlso, the first paragraph of the story describes Threads as "Instagram’s text-based social platform". Is that how they market it?
[0] https://newsletter.pragmaticengineer.com/p/building-metas-th...