Show HN: Mana Pool – Market for Magic Cards (manapool.com)
Hi folks. I launched my first startup on HN 15 years ago (see my profile), and I wanted to post here again now.
Like my last one, this project comes from one of my life's passions. I have played Magic: The Gathering for 30 years.
My co-founders and I think Magic deserves its own market, and this thinking will lead to dozens of ways to make a great app. We consider what we have an MVP, and we are all going to MagicCon this weekend in Las Vegas to walk around in our Mana Pool shirts and talk to people about the future.
If HN likes the site, I would appreciate you crashing it before we head out tomorrow night!
158 comments
[ 2.9 ms ] story [ 401 ms ] threadWho are your competitors? IIRC there is at least one
eBay/TCGPlayer/ChannelFireBall (US) CardMarket (Europe) CardTrader (Europe) Facebook Marketplace Amazon, Walmart (low-fee avenue for Magic sellers, some do high volume of sealed packs on these sites)
Anyways, it's a cool site. I've been interested in dabbling in MTG software for a little while now. I have mostly played on Arena, but I have friends who play paper Magic religiously. Was thinking of AI/LLM-based deck-building tools, etc.
I'm not sure what your goals are with this (if you're trying to make it a legit business or it's just a hobbyist project), but I'd be interested in freelancing if that's something you guys ever look for. I have previous experience as a software engineer at a marketplace startup (which is mostly valuable as an experience of a couple things to watch out for from a business perspective--the technical aspects of a basic P2P marketplace are pretty simple).
I am interested to hear anymore competitors!
And I'll let you know the name of that other thing I saw if I can dig it up lol
We are using svelte for the front end, which I like and does interesting things with letting you decide what to SSR… but it’d be nice if we move to rendering things more statically with it maybe.
edit: site is degrading, cofounder George is working on the bottleneck
i already had my crypto misadventure in 2013-14
It just says "accepted file formats: csv" but nothing beyond that.
What would you say are your key differentiators in the market space? Lower fees? Better tools?
2) We have low fees (5%) and my vision is zero fees, with all revenue coming from value-add SaaS for buyers and sellers. I hope to get there in a gradual way.
3) I do think we're really good at software too, and that stuff like Stripe Marketplace and off-the-shelf computer vision make the lift low.
4) We know a lot of Magic people, and the network is so dense that if our website gets good, everyone will know.
I feel like Availability should default to In Stock, but maybe that will come once you have more inventory on the site.
I haven't figured out exactly how to reproduce it (sometimes it's when I go to another page of the search, or sometimes it's when I change filter settings), then I get:
"Internal server error Error loading dynamic filter options
The site administrators have been notified."
When browsing "Other versions", it seems like it would be nice if it limited it to in-stock items only, or at least showed me the lowest available price for each entry so that I can see if there's stock there.
Overall it looks like a great start to the tool -- well done!
Having a "mass entry" cart-builder where I can paste in card names and it builds the best-priced cart for me would be a nice tool as well, but I can imagine you've got a lot on your plate just filling all this out.
Overall great job, and I look forward to seeing this progress! I hope you have a great trip!
You can see the deck/mass uploader start here: https://manapool.com/deck/add
I want to take a stack of 100 cards or so, put into a hopper - have them all scanned and a database made of every card put into the stack..
then have software tell the scanner to pull the stack back in and collate / sort it over and over again until the stack is sorted in various ways.. like sort by colors, then sort by alpha..
of course I want the software to pull in pricing info for each card in the table at that point, and then let me give a label, like bulk-blu-9-20-23-stack1A so I can put the stack in a box and come back and pull from it later -
give me an easy scan to scan the label of the box and flash the card to 'remove it from the DB'-
I think a lot of people would use such a hardware setup a lot. This would make life so much easier
For some years I have wanted to send a suggestion to those who could make it happen.. I'd love to help make it a reality in some way. One day.
If you come to Discord, I will tell you about the robots in the market.
https://discord.gg/u4J5aGU2
I've got about 2,000 M:TG cards bought between 1995 and 2001 just sitting in a couple boxes collecting dust. I'd love to have a fast way to scan them all and inventory them and figure out what's worth trying to sell and what I should just throw away.
At this point, I'd be willing to pay a 25% commission to just ship the entire boxes somewhere and let them handle it all.
EDIT: added the (used to)
Consider joining a local MtG group on facebook (yes, I know). There are often a few people willing to buy collections. Get a couple or three to come and take a look and give you an offer.
Also… the main things the discord does is let people up late notice the stream, including the remote team and our friends and community etc.
Plus they can send bugs directly to the team and get real-time feedback if someone is available.
Plus it includes rooms for buyers and sellers (since we don’t yet have the social marketplace feature we intend).
Discord is fun and useful, highly recommend.
Some context for others: Magic: the Gathering has grown enormously over the past 30 years, and it has an enormous secondary market, which covers several segments: highly collectible early cards, newly playable cards (“staples” across a variety of formats), and unopened packs of cards (“sealed”). Early sets had print runs that totaled 2-40 million cards in total, nowadays sets have billions of cards printed.
Interestingly enough, early cards are relatively counterfeit-proof mostly due to changes in printing technology, although the counterfeits are getting better each year.
The biggest players in this secondary market are TCGPlayer, which was recently acquired by eBay, eBay itself, CardMarket in the EU, and lots of local game stores (LGS) that have built up online market share (CardKingdom is the biggest of these) or niche.
Fees drive revenue for most of these sites, and those fees are variable across different products each platform offers to sellers.
Interestingly, although this market does not have derivatives, there are several companies and APIs that attempt to offer some market advantage for buyers or sellers: indexing the lowest available price, providing historical price data, allowing comparisons across markets for arbitrage opportunities, plus more complex analysis. There’s some manipulation that goes on in these markets, but nothing as bad as crypto that I’ve seen.
CardSphere, a smaller player in the market (and my favorite) just announced their closure. They mostly inverted the typical market dynamic by letting members “trade”— buyers would offer their desired purchase price while sellers would select the best offers to fill.
A couple Q’s for the founder(s): What’s your fee structure like? How do you plan to take on the TCG/eBay giant? Do you have concerns for the future of the secondary market in general, given Hasbro’s desire to fuel growth of the property?
2) Magic only
3) I think Hasbro is doing the right thing and what's good for Hasbro is good for Mana Pool. MTG is all of Hasbro's profits now and 30% of its revenue... the rest is almost margin-free. MTG is going to grow a lot further... pandemic brought forward revenue but collectibles will keep growing forever.
I'd love to talk more techie mtg stuff on our Discord: https://discord.gg/u4J5aGU2
YIKES. That's certainly one way to look at a market: unbridled optimism that it will never shrink!
I hope we don't destroy the planet, and I hope we get to space, and then I think there will be at least a solar-system-sized economy of collectibles. Physical ones will be extra rare because of distance issues too.
Edit: holy shit the second hand prices on ebay. I'm going to spend the weekend on this! I even have a couple of sealed decks somewhere. These: https://www.ebay.co.uk/itm/334960782977
Selling a collection as a whole will likely get you 60-70% of market value, piecing it out will get you closer to 90 after shipping and fees. Sealed product of that wera has a much higher valuation being sealed. There’s not much left.
Of course, if you don’t want to sell, the apps will still let you track valuations and deltas.
Magic has recently had a downturn, retracing from 2020-2021 peaks )some might even call a bubble). Collectors for your era of cards are reaching peak purchasing power, though, so there likely won’t be a crash until they die off (if at all).
Everyone I know who exited said selling their early stuff has always been their biggest regret.
What I'm trying to say is what sets you guys apart, or why would I as a seller (or buyer) prefer to use Mana Pool over TCG?
Is it commission? I'll say from personal experience that 10% commission (or 10.25% or whatever) is quite expensive as a seller. If the commission is the killer, are you hoping to capture more of the market from TCG for Magic? Is it sustainable to run a price war on commission?
Genuinely asking all of this btw, I do prefer the design here to tcg
2) TCGPlayer is the market price, and it's a nicely liquid market. And their owner eBay is worth $25B. And there is stiff competition from whatnot.com and goat.com in collectibles. It is an incredibly hard and fun world to build in. I think e-commerce is going to continue to evolve, and Amazon or whatever isn't the end state.
2) Answers on fees and features throughout the thread.
p.s. come to Discord to discuss Mana Pool for the next many years, and for promo codes to purchase cards to help test... I will give free money until it gets out of hand, then discounts if so.
https://discord.gg/H6DyqsUT
Probably I missed the peak. Probably should sell it so someone else can enjoy it.
As you mention, MTG represents all of Hasbro's profits. I don't feel that there is a way for them to escape the allure of watering down the MTG market in pursuit of more money. I feel they will kill the golden goose. At some point the physical printing process has to become a liability, right?
I don't know what percent of MTG newcomers play paper-only. Perhaps it is a lot, but my gut says that MTGA is the on-ramp for newcomers. With the digital cards not being able to be traded - newcomers aren't building the expectations that your tool is appealing to. Your tool is more useful to those who are already entrenched in the physical game space.
A counterpoint to what I'm saying is that Flesh & Blood has been doing well enough and Disney just entered into the space with their own, paper only, card game. So perhaps I'm wildly off base and the physical market is experiencing a resurgence?
If I were to make my outdoor app again, I would focus 100% on one sport and never branch until we had 85% of the community.
Come to discord to chat more.
The best thing that WotC can do for the health of the game is grow the player-base. While they have had several initiatives that show them also trying to maximize the revenue they generate off their players, they have also done a great job attracting new player and providing products that help on-board players to become enfranchised.
I think that the closest corollary in the tech world is Apple under Tim Cook. They maximized revenue by expanding offerings and having a diversified suite of products, none of which were targeted at all consumers. For some reason, enfranchised MtG players think they have to buy everything WotC makes, and I think this leads to product fatigue. Players blame WotC, but they are just trying to offer something for everyone.
1. Limiting cards to standard. 2. Making the game 1v1 instead of a 4-player deathmatch.
(1) is unpopular with existing players for obvious reasons, but it is great for new players because it makes it much easier to get cards (even cheap cards can be difficult to actually obtain if they were only printed once back in 2003) and because you limit the number of mechanics players need to know about. For example, there are plenty of confusing mechanics present in eternal formats not present in standard like reanimate, splice, and morph.
(2) simplifies the game immensely because you only need to deal with two boards. It's also a much better fit for tournaments and game store events. I'm so much of a more competent player in 1v1 because I can actually read the board.
In a large part, Pioneer has filled the void left by pre-“rotation” Modern, although it is arguable that from a gameplay perspective, Modern is much healthier after the Horizons sets.
I agree that EDH/Commander is problematic as the most popular format. It’s the “deep end” of the pool, per se. However, I think WotC has done a great job managing this with their balanced pre-constructed products, that have a decent upgrade path.
I don’t see Brawl as anything other than a digital-only format that is basically something else to do with cards you collect in MTGA.
Regarding acquiring new players, I think WotC has done a great job of this with Arena. It has resulted in the death of in-paper Standard, but is probably what has brought more players to the game than anything else, although it has its own set of issues.
But you are right that several things about the game are suboptimal.
For many enfranchised players, that’s because they keep printing chase rares that power creep their way into staple status in older formats. Meaning, if you play competitively or semi-competitive eternal formats like legacy or edh, what used to be a very slow trickle of relevant cards from every other standard set is now 2-3 additional major releases a year, with dozens of cards at or above your format’s power level.
In addition to printing more products that you must interface with to play it competitively, they also decide that more products should be allowed into those formats that previously would not be. As an example, the joke sets now are split between cards that are legal in legacy and commander and cards that aren’t, when before joke sets were entirely self contained and would never need to be considered by competitive players.
Beyond power creep, the pressure to continually design new things that aren’t obviously just better versions of old things has driven them to use more and more text with more and more new rules per year, to the point where they don’t fit on the cards anymore and they must make reference to other cards outside the game. Take the recent initiative ability that brings up a card of more abilities, the rules of how to travel through them aren’t explained on either the original card or the dungeon card! It was created for fans of D&D, but it was strong enough to have a card banned from the legacy format. Established players in that format could not ignore it and still play competitively.
However, I’d argue that the only eternal format of significance is EDH, and it is very much not competitive. It’s popularity is just as much a curse as it is a blessing for the game, IMO.
I quit the game because I believe it's so far the opposite in the other direction. Secret lair sets with fomo limited time high cost mechanically unique cards. So much power creep, bans happening practically every set now, increasingly ridiculous monetization strategies, I could go on.
Even the OG golden goose TCG is dead to me now. I wish we could have a good card game but the TCG model is just doomed to head in this direction, I'll play all inclusive board games and card games now.
Another thing you're missing about TCGs in general is the satisfaction of playing and owning physical cards.
It's still a little clunky, but handling priority is generally a nightmare in a 4 person game. I think that's part of why Arena doesn't even bother trying. Waiting for 4 people to pass priority is annoyingly long when it happens like 12 times per turn. Games would take all day to complete.
1. As a seller, why would I use your platform instead of the existing ones?
2. As a buyer, why would I use your platform instead of the existing ones?
2. I'll make Magic features for you that you'll use weekly.
She was also the brains behind our startup together and vastly better coder than me!
What I don't like too much is that the minter is a private company that profits from this artificial scarcity.
You might prefer FFG (Fantasy Flight Games) Living Card model. Effectively, each new set that comes out, you can buy a full play-set (it was 3x for Netrunner).
Unfortunately, it's just hard to compete with the gambli---er--addicti---er-- BOSTER PACK model of MtG.
(I've played MtG for 24 years, very much invested and sad that it's a LITERAL investment, see https://www.mtgstocks.com)
Sadly, Netrunner is dead and the license lost, so not a lot of hope for new, official cards any time soon.
The community did pick up Netrunner: https://nullsignal.games/
I see MTG the same way I see any software I subscribe to, so the artificial scarcity bit doesn’t bother me a bit. I like MTG a lot and don’t mind paying, and I’m glad the business model lets them make new cards for me many times a year.
I’m also glad they do all the collector scarcity stuff because they subsidize players like me who just want draft boosters and the cheapest versions of the singles for my decks.
But more seriously, we might have other brands in the future... the domains need to all be awesome.
She came up with the idea and then it was insta-unanimous.