Marketing is anything that's for promoting sales, while advertising is running ads. Advertising is a subset of marketing. Word of mouth marketing (eg. refer a friend and you both get $5 off) is marketing, but not advertising.
It seems that there are no real consequences here. What's the point? It's already a requirement in the US that anyone that is being paid to promote something is required to disclose this information, but that doesn't happen all the much in reality already.
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[ 2.9 ms ] story [ 50.7 ms ] threadCan anyone provide the difference between marketing and advertising? I lost my notes -- there was a formal definition IIRC.
(This issue has been a plague on social media since the site I used to brag "I can put you on the front page" of went bankrupt. Own your biases!)
PR, advertising and sales fall under different branches of promotion.