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Maybe I'm just too old...but my mental image of "Lego" is a kid's life-long collection of Legos would fit in a single copy-paper box, be played with pretty frequently - for years - and would very likely be passed on to a younger relative or few.

If you are interested in actual environmental impact (vs. trendy anti-plastic ideological posturing), that old-school Lego use case looks pretty damn good.