Apparently it's deleting the likes, i.e. the people won't see the coloured heart anymore after some time and have to re-like. Might be platfrom issues of course, "eventually consistent" or something like that :)
This has been a Twitter problem since forever. There's some people who's pinned tweet I have liked a dozen times and more, yet when I return to their home the like is gone. I deleted my account a couple of years ago though, to save on time and nerves.
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[ 0.26 ms ] story [ 21.7 ms ] threadSeems unlikely since it tops out fairly quickly, but it still could be a "topical" soft like cap without specific manual targeting.