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This is a good move, especially with the emergence of OpenAI/ChatGPT which makes the "data is more valuable than oil" statement increasingly accurate. Individuals should be in control of data they publish online, whether it is behind a password or not. You should be able to delete any data you post, instantly, from all backups, at any time and without any backlash.
As with many initiatives in this domain, you have to be cautious. First I want to say clearly I am vehemently opposed to current state of "personal data brokering" which is basically the same or even goes far beyond what we condem in other totalitarion regimes. I also believe that anyone should have the right to know about, respond to and append commenys with equal weight to personal information that is gathered and published on them.

But the devil as always is in the details and more often than not these 'sounds good' initiatives on this front have perverse effects, either intentional or unintended though judging from the past the former is far more likely than the latter.

A central registry for all personal profile data brokers makes it so very convenient for agencies that already can demand access to all the data on a peer basis, to now basically have a central shopping catalog in which you have to register by law.

Also, their seem to be very many exemptions to the right to have your data purged. Things that people imagine might happen after they submit such a request in many cases wont.

Admittedly I do not have the competence to the level of detail required to flesh out the exact consequences of each word in a bill , its interpretation or its implementation.

If more competent experts can. Here's the current text as a start https://leginfo.legislature.ca.gov/faces/billTextClient.xhtm...