Ask HN: What paid advertising do you do?

1 points by redguava ↗ HN
I am very keen to hear what paid advertising people are using in their businesses and the level of success you get with them.

Also, do you use a company to help you with your advertising (eg. adwords optimization) or do you do it yourself.

2 comments

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On a cost per lead basis, LinkedIn is by far the most valuable in my experience (b2b software sales), especially compared to display advertising or even Google Ad Words. Twitter Ads (specifically promoted tweets) were also a great source when it came to clicks.

Depending on your business model, some sort of display ad retargeting is also key (e.g retargeter).

Thanks. I wondered how people were showing ads to me after I had visited their website.