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jruohonen
Maybe this is an early warning that the enshittification process has already started also there?
sentientmachin3
I would say it was already going on before the advent of tik tok, but I can't find a specific moment.
ElevenLathe
TikTok itself is part of the process. It was conceived in a pre-enshittified state. If MySpace was Lucky Charms, each new step along the way has been fundamentally a play of increasing the marshmallow ratio, until now it's perhaps (somehow, I'm not a cereal scientist) even higher than 100%:

MySpace -> Facebook -> Twitter -> Instagram -> TikTok

soderfoo
The "Gen Z version of QVC" line made me think of this quote:

    "The overwhelming question, obviously, is why anyone would enjoy listening to people get fooled into becoming more and more offended and upset. To which there seems no good answer.

    At some point we simply have to bow our heads in acceptance of the fact that some Americans enjoy stuff that seems like it ought to make any right-thinking person want to open a vein.

    There are, after all, functional US adults who like evangelical television, the Home Shopping Network, and radio Muzak.
    
    It is the Democratic Adventure."
- David Foster Wallace