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What you're building already exists. Check out trello.com by Fog Creek Software. It's free and it works.
Yeah. Trello came out after I had started working on ThetaBoard and is admittedly pretty good. But I don't think it's perfect. From a UX standpoint I think it has some unnecessary modal dialogs, etc. that can be a bit confusing. There are enough things that I don't like about Trello that I decided to soldier on with ThetaBoard.

I definitely think Trello as a Project Management tool a huge improvement on what's out there. I just have to make ThetaBoard a bit better.

Keep at it. A bit of competition never hurt anyone. But Trello has a good head start.
I use trello but there are things I find cumbersome about it too. I'm definitely interested to see how thetaboard develops.
This is a quite interesting blog post, despide the somewhat misleading title of the HN submission. I too think that most tools limit your ability as a team by imposing their own workflow or process on you.

Also, ThetaBoard looks nice and somewhat promising, but I don't see why I should abandon, say, https://trello.com/ for ThetaBoard...

You shouldn't. Not now anyway. One of my friends is determined to use ThetaBoard to manage some of his projects and I keep telling him it's not there yet and to use Trello.com. But you have to start somewhere and I think one day it will be a viable alternative.