It seems strange that they're deciding to keep the Instagram social network up as its own independent social network, that leads me to think that their acquisition was really for their big data talent and not just to squash a smaller social network. I wish Mike Krieger's tech talk was more than two days away now, so we could hear about how they're going to merge with Facebook's big data issues too.
I think it's cool and bold that he's sharing specific features of Instagram that they plan to preserve. It's bold because it increases the PR cost of changing those plans.
"we're committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people"
Posted a blog that (partly) talks about how Instagram poses a massive threat to Facebook TWO MINUTES before this broke. Needless to say, everyone's going to be reading Zuck and ignoring http://blog.thecityswig.com but it's a cool coincidence
Congrats to Instagram! Can't say I am not bit disappointed though with all the startups getting gobbled up by much larger companies. What's next? Pinterest?
Not saying I'd like to see it happen, but Pintrest would fit in well with Google+, moreso than Facebook. Google+ really does the sharing+comments thing well.
It's hard to know where to root. Independent start-ups give great competition to the big players, but I know a lot of people go into an MVP with the goal of making a large exit. It's a great way to get funding for your next startup.
Why are you surprised? Most startups are built to either go IPO or exit through a buy out. Considering many startups (including Instagram) do not even come up with a profitable business model, it excludes IPO and therefore only leaves an exit as a way for investors to recoup their investment.
The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.
I think something like that had to have happened for the valuation to get so high. Apple may have been in the hunt as well, given their propensity for acquiring popular iOS apps and rolling the functionality into vanilla iOS.
The valuation wasn't all that high. It was just twice that of the last round. In order for the investors that just came in to get any sufficient return on their investment, they had to at least double their money. Ignore, for a second, that it was just 1 month (or 1 night as Techcrunch suggests) - it doesn't matter.
The purchase price is usually determined based on the latest round of financing.
The $500m-valuation round happened so close to the buyout, though, that it's quite possible the investors in that round knew of pending offers, which then increased the valuation. So if that round's valuation itself then increased the buyout's valuation, that's a neat bit of circularity.
I don't know, but I wouldn't jump to that conclusion. The Instagram team was still growing its user base by leaps and bounds. I would guess they're in no hurry to sell. FB's "competition" for the deal could've just been Instagram's continued organic growth.
It's interesting that alot of people are concerned with FB vs Google. My initial thought when hearing about this deal was that FB could be more worried about Twitter. In my personal experience, many people will share instagram photos on twitter rather than Facebook as it comes across as less "spammy" to share photos frequently. Certainly, IMO, the subscribe feature that FB introduced last year was a reaction to the celebrity cult on Twitter. Granted, Mark claims that the acquisition of instagram will not affect the ability to share to other social networks, but I'm sure they will try to make FB the preferred platform to post photos as a daily update. It will be interesting to see if Twitter suffers a drop in photo sharing as a result.
I think the mere fact that they just raised $50M @ $500M valuation is the reason that this price is so high.
Those investors in that round had to at least double their money...if the price was indeed $1B, that's all they did. Just 2X. Although, the argument can be made that a 2X return in 1 - 2 months isn't bad...but then again, VC funds don't have a 2 month life, so over the long-term value (i.e. 10 years most-times) of that fund I am not sure how beneficial that is.
Although, I guess they can't be too pissed because it must feel good to be able to at least return something to their LPs in such a short time frame.
The acquisition was in stock and cash. So the VCs that put up the $50M may have just gotten $100M in pre-IPO Facebook stock, which may well dramatically increase their return post IPO.
Ahhh....good point. That does change the formula a bit, but even still...what's the likely 1 year return on pre-IPO FB stock? 3X if so much? I doubt it.
Anyway, it's better than 2X, so I guess they can't be pissed.
I haven't been able to find anything anywhere that says they actually closed that round - merely that they were looking to raise money at that valuation.
I would like someone to sit me down, and explain the economics of why accept a buyout immediately after raising. And NOT the part of accepting $1 Billon. But why they closed a round with a buyout just around the corner.
a) You don't know if the acquisition will actually happen. Therefore if it doesn't, you aren't left with nothing.
b) It gives you a stronger bargaining chip to increase the price of the acquisition because you literally have a strong alternative. Instagram could tell FB to screw off, they are already getting $50M.
I wonder if the investors (Sequoia, Greylock) knew of the pending acquisition offer from FaceBook when they put forth the 50M investment? If they did, that was the easiest investment ever.
They may have brokered the deal, and at least gave credibility to the investment to make it easier for Facebook to pay the price. Beautiful result for the portfolio - we are in a bubble and flipping this so quickly means that they have $ return in the bank way before the more speculative investments.
I believe I read that Marc Andreessen is an investor (and board member?) in both companies. Seems painfully unlikely they did not know. And why wouldn't Instagram TELL them?
Raising a round SETS the pre-money and post-money valuations of a company. I've known companies that have taken a measly $8M round when they are already independently profitable.
It's basically a bargaining chip. Let's look at two different scenarios:
1. Your last round of financing was two years ago and you raised $2M at a post-money valuation of $8M. Two years pass and you're hot, what is you company worth? Look at some comparables (which the acquirer will try and rip apart). Do a multiple of your revenue (which the acquirer will try and rip apart).
2. Now you're hot and you think you might be acquired (or maybe not!), you raise $5M at a $50M post-money valuation. Now when you sit down at the bargaining table, you can say "Well that VC over there thinks we're worth $50M, what do you think we're worth?"
In option 2, you've got a lot more bargaining power.
100% return in 3 months (it won't close to the end of the quarter) is an annualized 400% return. If you're a VC you took $50M out of a fund put back $100M, now you can make 2 bets at $50M when before you only had one. I don't see any way that this isn't a great deal for the VCs.
That being said, this wasn't part of the S-1 and Facebook really has to tell potential investors how this will affect the financials, so presumably there is a revised prospectus or perhaps S-1 in the works.
Well...if I am not mistaken, the way VC investing works is once an investment return is made - they have to distribute it back to the LPs immediately. They can't just "re-invest it" into other companies.
Unless those economics have changed, but I don't think they have.
It is in that light why I say, it seems a bit precarious. Essentially what would have happened is, these VCs would have contacted their limited partners and said, we have an investment we want to make - send us the money now (this is after the limited partners already committed to giving them that money). The LPs then wire the VC fund the money. The VCs then wire that money to Instagram.
3 months later, Instagram wires the money (assuming it was all cash, which we know it wasn't) back to those investors, which then have to wire the money back to their LPs. So technically, it doesn't REALLY help their portfolio as much as if they got a 10X return in a few years because the money was put to work for a shorter period of time.
Although, if you are 'annualizing' the return properly and assuming a 33% return each month, then the yearly return is actually 29X (compounded), but we digress.
Usually, that's not how it works (VC's don't reinvest) but I will have to admit I'm fascinated by the story behind a large round so quickly followed by an acquisition. Too bad we'll likely not hear it.
Like everyone else already said, VCs can't reinvest so they dont really want 2x returns.
Anyways, there's a excellent blog post that explains this very clearly. It is written for founders to understand the VC's perspective when investing. Does anyone know what I"m talking about?
At the standard 2 and 20 it's a really great deal. Assuming this was a one time sort of fund from the LPs as other posters have suggested. The VCs are looking at putting $12 million in their bank accounts in 2 months.
You are just seeing the good cases here. A 10X return on any one investment pays for all the bad investments. If I remember correctly, the return that Sequoia got on their YouTube investment paid for the entire portfolio many times over.
But more importantly than that, I think it was one of a very few that were good in that fund. I believe that particular fund was particularly bad because it contained remnants of the dot com bust - so only 1 - 3 of their investments in that fund were profitable, and only 1 was enough to pay for the entire fund.
I am not remembering EXACTLY so my numbers may be a bit off...but you can just imagine how annoying it must have been to be a partner in a fund and be telling your LPs that you have essentially lost all their money - and thinking about this for the entire 10 year life of that fund.
Just for at the last minute, almost literally, all of that changes.
People don't think about it, but it's not easy to be a VC.
Google bought YouTube for $1.65B when YouTube didn't have business model. It was critiqued a lot because of this, but it established Google as a dominant player in video space and it's ripest fruits might be seen in coming years when media consumption moves more and more to mobile.
I grant that $1B sounds a lot for Instagram and it is harder to see similar commercial value in photos than in videos.
My personal take is that in addition to friend connections, already posted photos could be the strongest lock-in for users that Facebook has against future competitors.
Trust me, Youtube is very profitable. Major multi-national brands have to pay $100,000's in Google Adword purchases to have their own branded channel. And if you want to change the look of your channel? Pony up another $100K.
YouTube just recently turned profitable in the last two years. It was hugely unprofitable with an unproven business model at the scale at which it was bought.
yeah, and Yahoo bought Flickr for hundreds of millions. And Flickr never became a profit center for yahoo. Now, Yahoo is laying off thousands of workers, and is close to dead poool, because of all its malinvestment in web1.5 (flicker, geocities, delicious, etc).
Video has a higher value proposition than photos. Look @ how hard flickr has struggled turning photos into a sustainable business model.
I'm comparing apples to apples. You're comparing apples to oranges.
You could have said the same about Yahoo acquiring Facebook itself for $1 billion, if that deal had happened. It's clear now who would have got the better deal there.
Certainly that doesn't mean every large acquisition is justified (e.g. Bebo) but it also means you can't just automatically apply the "company X has no clear business model today and so shouldn't have been bought for Y" argument to every such acquisition either.
I am actually wondering if the value was too low. They are crossing the chasm so to speak and moving toward mainstream very quickly. I don't know where they would have ended up, but if they could have negotiated an upround with the founders and VCs taking some cash off the table it may have been a better move.
I fully understand that if I had a $1B offer for a company that I would literally be sick turning them down, but the potential was there for something really big. If I could keep going with $10m in the bank, I would like to think I would try.
I'm not convinced Yahoo buying Facebook for $1 billion would have been a good deal for Yahoo. Yahoo never would have been able to make Facebook nearly as successful as it is today. I have my doubts Facebook would be worth even a $1 billion today. Yahoo has an awful track record of making the worst out of their acquisitions and I don't see how this would have been any different.
You need some serious perspective, they just got 2x return in a few months. They can, I don't know, re-invest the money perhaps?
And you're cherry picking out one of many Sequoia funds (and still a successful one at that) to point at to call VC life hard? A dot-com period fund as well?
How many other hit funds have they had?
Sequoia estimates that 19% of the NASDAQ’s value is made up of firms they have funded.
In many (pretty much all) funds, you can't re-invest capital earned from the fund.
I recommend checking out the book 'Venture Deals' by Brad Feld and Jason Mendelson. They explain the various structures of funds, why they're structured that way, and how it influences the decisions the investors make.
Are you joking? You don't think a 100% gain is good for a 1-2 month timeframe? The most successful hedge funds in the world have money thrown at them if they can average 50% gains over the course of a year. And that is an outstanding year!
I realize the economics of hedge funds and VC funds are different in that VC's take a shotgun approach and hope that one out of ten investments makes up for all the losers, but on any single investment a 2x return is outstanding. On the surface it looks like the founders got screwed nicely on this one.
> if they can average 50% gains over the course of a year
That's the point, this isn't what happened. Given the choice between 2x return in 2 months or 10x return in 120 months, there's no contest at all. That initial investment that returned 2x is now out of play for the life of the fund. If the fund's life is 10 years, the return is 1.1x, not 2x.
Except that because they'll get paid x% in FB stock, the life of this investment is now extended until they choose to sell the FB stock, which means the return could go up (or down!).
Okay, you go ahead and bet on the companies that will pay you a 10x return in ten years and I'll take the 2x return in two months. Will Instagram even exist in 10 years? Who knows? I wouldn't bet on it.
BTW, you're absolutely right. The 2x return extrapolates to a return of trillions of dollars over ten years, so there really is no contest at all.
It doesn't matter if you run a hedge fund, a VC fund, or a trust fund. A 2x return is a 2x return, and anybody would take it any day. Anybody who wouldn't has no business working in finance. Just because you assign a ten-year time frame to your portfolio does not diminish the return on that investment, so the return on your $50mm is 2x, not 1.1x.
If you guide your investment strategy based only upon what you hope will happen in the best-case scenario and look down upon investments that double your investment, you're making a mistake. The only reason they need a 10x return on their winners is because at least nine other bets are going to lose. Any win adds value to the fund. As a fund manager would you rather the $50 million have been plowed into a business that returned 0% which is what you expect to have happen ~90% of the time? Do you understand why criticizing this investment makes no sense? You're comparing a great investment to the few investments that turn out to be astronomically fantastic instead of the vast majority that lose money.
> It doesn't matter if you run a hedge fund, a VC fund, or a trust fund. A 2x return is a 2x return, and anybody would take it any day. Anybody who wouldn't has no business working in finance. Just because you assign a ten-year time frame to your portfolio does not diminish the return on that investment, so the return on your $50mm is 2x, not 1.1x.
This is your key misunderstanding. When the fund starts, you lock up the money for a specific amount of time (say, 10 years), and once the money's been in, it can't go in a second time. So if you're near the beginning or middle of the fund, and the fund was < $500MM or so you probably wouldn't take 2x on $50MM today, because that $50M will be out of play for the next (say) 9 years.
In other words, it does diminish the return on that investment, because that $50MM is now out of play. Every dollar gets one shot of multiplying, and when it's done it's done, as far as the fund is concerned.
If the fund is near the end of its life and for some odd reason they still have $50MM sitting in it, then yeah, it'd be a great move.
I fully understand that. What I am explaining to you is that the idea of a VC fund is to create a return by investing money in a portfolio of companies which overall, should create a positive return. There is absolutely no way of knowing going in what the fund will return. If I figure that out of ten investments one will create a positive return great enough to pay for nine others, that does not mean that I am hoping or expecting that each of the ten will return me 10x. Keep in mind that those nine losers are completely independent of each other. If five win and five lose, all the better. If five win and three break even and two lose, that's even better.
If I invest $100 into 10 different stocks, and I figure that nine of the ten are going to be losses, then I hope that one of the ten will return me at least $1000, or 10x my original investment. That's very different than saying that any of the ten that returns me less than 10x is a disappointment. On the contrary, if one happens to return me 10x over the lifetime of my portfolio and another returns me 2x, then I am even better off than I anticipated.
Also, if every dollar has one chance to multiply and you take one tenth of the fund and immediately double it at the beginning of its lifetime, that is an outstanding outcome. Just because you can't reinvest the money in that fund does not mean it is lost, it is simply paid out to investors right away.
Anybody who has taken a finance course knows the simple principle that a dollar today is worth more than a dollar tomorrow. It is NEVER better to make a return of equal percentage later in a fund than early. Instead of having $50 million to invest in the original fund in the same companies as before, you now have $100 million to invest in the same companies as before. The fallacy in your logic is that you are hung up on the required return for that single fund.
The only way what you are saying is valid is if by investing that $50 million in Instagram, they missed out on the opportunity to invest in another company that at some point in the future would have returned more. In a window of about two months, I highly doubt that's the case. Again, once you have doubled your money and gotten it back, you can invest it anywhere you like, including the same companies you may have before. But now you have twice as much money. There is nothing magical about that fund that makes its investments more special than another.
> Again, once you have doubled your money and gotten it back, you can invest it anywhere you like, including the same companies you may have before. But now you have twice as much money.
Again, that's exactly wrong. As far as the fund is concerned, that money's gone.
Exactly. The money is gone "as far as the fund is concerned." But that money is no more gone than it is when I sell stock and convert it to cash. A fund not recognizing money does not mean that that money ceases to exist.
Angel / Series A investors are shooting for 10X. VCs hope that investments in more mature companies with users, revenue, etc. get 2-3X. I don't think any of the VCs that invested last week are bummed on 2X in 5 days.
Zero - it's being reported as a partial stock deal, which (speculation coming...) probably has some sort of performance based component (the word "earn-out" hardly seems appropriate here.)
I had been wondering how a product like Instagram would ever make money. Now we'll never find out. I guess traction really does trump all other business metrics.
It's beginning to remind me of the late 90's where the only thing that mattered was number of "eyeballs" on your site, sound business plans/profits be damned.
The difference being that the burn rate of these companies is minuscule compared to what was going on the late 90s. They built a 30 million user social network with 5 engineers. This changes the dynamic tremendously.
This is a smart move by Facebook.
I'm almost surprised to see them acknowledge in the initial announcement that they'll retain the ability for Instagram to interact with other social networks, although I'll be interested to see how thoroughly those features are supported as Facebook takes the reigns.
Most of Instagram's "technology for handing photos" uses S3, as described in previous Instagram tech blog posts. Instagram however has a massive big data structure which would lead to any big company getting high value out of them. Why use the tools they open sourced last week to improve your reliability if you can just acquire the entire team?
the thing is that they don't have it sorted. Trying to do any sort of photo management(move, delete, edit) in Facebook is a pain and I always receive database errors thrown back at me.
Now that they own it, there is no good reason to kill it. The only possible reaction to killing Instagram is ill-will with potential and current FB users, and bad press.
Not only would he be going against his word - while the internal metrics of the company are going strong - but he would be killing an asset and destroying shareholder value.
Even Zuck isn't crazy enough to pay $1B for a growing company and just kill it. That would be totally irrational.
I suspect this may very well be the best tech acquisition since Google bought YouTube.
Good luck for both of them - even though I am wary of FB's growing clout and I don't use Instagram, it's nice to see a good service find a good home that can support it over the long term.
I am SOOOO happy that Google bought YouTube. Can you imagine a world without YouTube?
I don't think they would outright and blatantly kill it. I think there are lots of scenarios in which Instagram becomes irrelevant due to neglect or intentionally crippling it. Ultimately, Zuck wants to keep people within Facebook's walled garden.
Google's acquisition of YouTube was different, because it was an opportunity for Google to serve more ads. I just don't see a similar opportunity for Facebook in the Instagram acquisition.
I wonder what sort of people putting photos on Instagram weren't also sending them to Facebook. Wouldn't it likely be people who don't/won't use Facebook anyway?
Friction is my big guess; Instagram is effectively a drop-in replacement for your smartphone camera, with some extra features that are incredibly popular right now (e.g., the overused look-ma-its-the-70s effect).
First, it integrates an incredibly popular mobile destination into the Facebook ecosystem.
A lot of people have been using Instagram as a replacement for their built-in smartphone camera software. You don't even need to go on Facebook to post those photos, thanks to the Instagram Facebook app.
That's ad revenue and location data that Facebook would love to have more direct access to.
Second, Facebook hasn't really been focused on mobile until recently. Mobile features have been second to web features for a long time now.
I think that Facebook has woken up to how far behind they are in the mobile space, and wants to catch up quickly. Photos are probably the most important sector of the mobile space, especially now that phone cameras are generally as good as mid-market point-and-shoot cameras.
Hence acquihiring Mike Matas (Push Pop Press), and now Instagram.
A better question would be: what were the chances that Google could acquire instagram and use them to make a charge at facebook?
The question, of course, sounds a bit laughable. But the answer is a non-zero number big enough for facebook to pull the trigger and defend their territory(social networking & photos).
>Design and UI talent for mobile apps? Don't they already have Mike Matas?
I don't know who Mike Matas is, but given the quality of the Facebook for Android application and the amount of time Facebook's been spending on it... well... $1 billion is still a lot to buy a team to make your Android app not suck.
Though, on that note, the Instagram team wouldn't be the one to buy. Another startup that (took ages to) port their UI to Android and kept the crufty old iOS appearance.
Flickr is still big in numbers but has more or less gone south for a lot of users, and Instagram may have filled this gap.
there's a lot of people that wouldn't fit the bill for facebook friending but are perfect in a looser setting. In this perspective, even if userbase has overlap, I'd guess that the social graph on Instagram is radically different than the one on facebook for a lot of users.
Now depending on how much Instagram gets integrated into fb, that might become less and less the case and give an opening to another photo sharing service...
According to Crunchbase and Techcrunch, they raised $40M just a month ago at a $500M valuation. Something doesn't add up here. A billion dollar deal like this had to take more than a couple of weeks to close...
"poised to pick up another round of funding" doesn't mean that the funding round has actually closed. Sounds to me like they were keeping their options open, using the threat of raising another VC round to get Facebook to hurry up with an offer.
Same reaction here. Pretty sad to delete it, actually. The other day I was using Instagram as an example of a social app with a friend list that WASN'T Facebook. sigh
Funny, I had a similar reaction. I was really late to the Instagram party but the biggest thing I liked about it was that it was an alternative way to keep a circle of friends. For whatever reason, I quickly re-connected with some quality people that I had lost track of over the years, but was happy to find on Instagram. Fittingly, a bunch of us had actually taken photo classes together over a decade ago.
This was EXACTLY my feelings. I sat down after lunch, read the headline, opened up my browser, changed my user profile information and deactivated my account. Good luck Instagram, but I can't stand Zuckerborg.
Not sure but a contact saying "this service is now owned by $company, do you wish to allow your data to be retained". Similar offers could be required whenever contractual terms are altered, the default being to continue service.
That would mean that if a malevolent owner decided to change T&C and sell all your private data youd have a legal recourse with which to stop them.
Personally I think that Opera's browser based server offers a way forward whereby a user would have all their data local and a FB like service would operate as a hub/link - like how bt services are pointers to distributed data.
It makes me wonder how many people are going to have that reaction. I'm an Android owner and I still haven't checked out Instagram, and now I'm not sure I want to.
It's funny, just a few hours ago I was going through my apps looking for rarely used ones to delete. I was on the fence about Instagram; I'm not using it much but I left it there "just in case". Well, seems this acquisition solved the dilemma.
You can still post to Instagram without sharing the photo on Facebook. So this "paranoia" - if I may call it that - is only because Facebook now has acces to all of Instagrams information? And Facebook will abuse this position why, exactly?
The current trend with buyouts seems to be eventual integration. Google recently did this with their privacy policy, and it was received with mixed feelings. I see no reason to expect Facebook's acquisition of Instagram not to change how the latter operates: it must become profitable to FB somehow (beyond talent), and data is the most straightforward way. The two blog posts announcing the acquisition aren't legally binding with respect to the future of the products, and nobody should be surprised if a 180º shift happens in a few months. Facebook is in the business of monetizing user data after all.
Exactly. Imagine one day just browsing Facebook casually and enjoying the free services they provide when all of sudden you see an ad on the side that is about an ukulele star throwing a little concert in your home town. Except, you only ever mentioned learning ukulele on Instagram!
Instagram is such a great experience for a number of reasons, but one of them is the separate network it provides from Facebook. Maybe I'm in the minority, but my Facebook network is substantially different from my Instagram network. /:
I'm not very clear on the main driving factor of this acquisition: is it a talent grab, a technology acquisition or did they acquire Instagram mainly for the customer base.
"We will try to learn from Instagram's experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook's strong engineering team and infrastructure."
Well, it certainly wouldn't happen if your company employs anyone other than Turing, Einstein, Dijkstra, and Knuth. That said, that doesn't mean that the talent isn't inflating the price at least a little bit.
If your goal is to succeed in the real world, of course it is. If your goal is to get Google to beg you to pay inappropriately large amounts of money to acquire you, it's the best idea ever.
The consensus seems to be that FB was more threatened by the prospect of google aquiring instagram than an independent instagram. Still though, that's a pretty penny to spend.
That's my thought too. Instagram has a plausible claim on all mobile photo sharing, and there's a strain of thought that suggests that 80% of the value of Facebook is photo sharing. Instagram might be a bit too much of a free radical for Facebook to let float around the market.
I would say customer base is the strongest point, and that indirectly means technology. Instagram is huge. Now many people's default photo app will automatically upload to facebook, as a google+ instant upload competitor.
I have to say: it's nice to see an acquisition where the product is valued enough to not be summarily taken out back and shot. I'm curious how it fits into Facebook's product strategy though. It doesn't seem to be their style to keep a brand around that doesn't help their main brand somehow.
+1. It really is nice and the news coming from acquirer than the acquired makes it sound better. That just makes it that much more difficult for them to say "it is no longer a service that interacts with other social networks" without a public backlash among user community. Good to see the commitment coming from Zuckerberg.
FriendFeed wasn't taken out back and shot either -- it's still running, albeit with some broken features. It doesn't hurt Facebook to leave a service running.
With Instagram, I think it's a case of user acquisition trumping product strategy. If lots of people are joining Instagram, Facebook wants to own it regardless of how it fits with their main brand.
Does anyone else think this valuation is insane? It's like $300/registered user. The company doesn't have a business model. No way the handful of employees are worth $1B. My mind is blown.
google was willing to buy path for 100 million very early, which would of been primarily a talent acquisition. With Instagram's community, install base, along with a bidding war .. I don't see it as just a talent acquisition, but primarily the motivating factor. Plus it was for money and stock without really knowing what the percentages are.. facebook stock is valued pretty high these days.
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[ 4.7 ms ] story [ 746 ms ] threadIt seems strange that they're deciding to keep the Instagram social network up as its own independent social network, that leads me to think that their acquisition was really for their big data talent and not just to squash a smaller social network. I wish Mike Krieger's tech talk was more than two days away now, so we could hear about how they're going to merge with Facebook's big data issues too.
It used to be a better world when they just tried their best to get acquired without making public claims to the contrary.
It's hard to know where to root. Independent start-ups give great competition to the big players, but I know a lot of people go into an MVP with the goal of making a large exit. It's a great way to get funding for your next startup.
source: http://allthingsd.com/20120409/breaking-facebook-to-acquire-...
Edit: Direct Source: http://newsroom.fb.com/Announcements/Facebook-to-Acquire-Ins...
The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.
[1]http://techcrunch.com/2012/03/08/no-filter-required-instagra...
The purchase price is usually determined based on the latest round of financing.
http://www.google.com/insights/search/#q=Google%2B%2CInstagr...
"Mr. Silbermann, Larry Page is on line 1"
Those investors in that round had to at least double their money...if the price was indeed $1B, that's all they did. Just 2X. Although, the argument can be made that a 2X return in 1 - 2 months isn't bad...but then again, VC funds don't have a 2 month life, so over the long-term value (i.e. 10 years most-times) of that fund I am not sure how beneficial that is.
Although, I guess they can't be too pissed because it must feel good to be able to at least return something to their LPs in such a short time frame.
Anyway, it's better than 2X, so I guess they can't be pissed.
EDIT: Open mouth, insert foot: http://techcrunch.com/2012/04/09/right-before-acquisition-in...
a) You don't know if the acquisition will actually happen. Therefore if it doesn't, you aren't left with nothing.
b) It gives you a stronger bargaining chip to increase the price of the acquisition because you literally have a strong alternative. Instagram could tell FB to screw off, they are already getting $50M.
It's basically a bargaining chip. Let's look at two different scenarios:
1. Your last round of financing was two years ago and you raised $2M at a post-money valuation of $8M. Two years pass and you're hot, what is you company worth? Look at some comparables (which the acquirer will try and rip apart). Do a multiple of your revenue (which the acquirer will try and rip apart).
2. Now you're hot and you think you might be acquired (or maybe not!), you raise $5M at a $50M post-money valuation. Now when you sit down at the bargaining table, you can say "Well that VC over there thinks we're worth $50M, what do you think we're worth?"
In option 2, you've got a lot more bargaining power.
That being said, this wasn't part of the S-1 and Facebook really has to tell potential investors how this will affect the financials, so presumably there is a revised prospectus or perhaps S-1 in the works.
Unless those economics have changed, but I don't think they have.
It is in that light why I say, it seems a bit precarious. Essentially what would have happened is, these VCs would have contacted their limited partners and said, we have an investment we want to make - send us the money now (this is after the limited partners already committed to giving them that money). The LPs then wire the VC fund the money. The VCs then wire that money to Instagram.
3 months later, Instagram wires the money (assuming it was all cash, which we know it wasn't) back to those investors, which then have to wire the money back to their LPs. So technically, it doesn't REALLY help their portfolio as much as if they got a 10X return in a few years because the money was put to work for a shorter period of time.
Although, if you are 'annualizing' the return properly and assuming a 33% return each month, then the yearly return is actually 29X (compounded), but we digress.
Anyways, there's a excellent blog post that explains this very clearly. It is written for founders to understand the VC's perspective when investing. Does anyone know what I"m talking about?
I been looking for this article for the last few months now.
People through comments saying things like "well, VCs needed to double their investment - this lets them do it in a few months"
Wish I lived in a world where I should have expectations of a several hundred percent ROI on investments.
But more importantly than that, I think it was one of a very few that were good in that fund. I believe that particular fund was particularly bad because it contained remnants of the dot com bust - so only 1 - 3 of their investments in that fund were profitable, and only 1 was enough to pay for the entire fund.
I am not remembering EXACTLY so my numbers may be a bit off...but you can just imagine how annoying it must have been to be a partner in a fund and be telling your LPs that you have essentially lost all their money - and thinking about this for the entire 10 year life of that fund.
Just for at the last minute, almost literally, all of that changes.
People don't think about it, but it's not easy to be a VC.
This buy was just another way for connected Silicon players to cash out on the facebook IPO, since the IPO window for web 2.0 is closed.
I grant that $1B sounds a lot for Instagram and it is harder to see similar commercial value in photos than in videos.
My personal take is that in addition to friend connections, already posted photos could be the strongest lock-in for users that Facebook has against future competitors.
Video has a higher value proposition than photos. Look @ how hard flickr has struggled turning photos into a sustainable business model.
I'm comparing apples to apples. You're comparing apples to oranges.
Certainly that doesn't mean every large acquisition is justified (e.g. Bebo) but it also means you can't just automatically apply the "company X has no clear business model today and so shouldn't have been bought for Y" argument to every such acquisition either.
I fully understand that if I had a $1B offer for a company that I would literally be sick turning them down, but the potential was there for something really big. If I could keep going with $10m in the bank, I would like to think I would try.
And you're cherry picking out one of many Sequoia funds (and still a successful one at that) to point at to call VC life hard? A dot-com period fund as well?
How many other hit funds have they had?
Sequoia estimates that 19% of the NASDAQ’s value is made up of firms they have funded.
I recommend checking out the book 'Venture Deals' by Brad Feld and Jason Mendelson. They explain the various structures of funds, why they're structured that way, and how it influences the decisions the investors make.
I realize the economics of hedge funds and VC funds are different in that VC's take a shotgun approach and hope that one out of ten investments makes up for all the losers, but on any single investment a 2x return is outstanding. On the surface it looks like the founders got screwed nicely on this one.
That's the point, this isn't what happened. Given the choice between 2x return in 2 months or 10x return in 120 months, there's no contest at all. That initial investment that returned 2x is now out of play for the life of the fund. If the fund's life is 10 years, the return is 1.1x, not 2x.
BTW, you're absolutely right. The 2x return extrapolates to a return of trillions of dollars over ten years, so there really is no contest at all.
It doesn't matter if you run a hedge fund, a VC fund, or a trust fund. A 2x return is a 2x return, and anybody would take it any day. Anybody who wouldn't has no business working in finance. Just because you assign a ten-year time frame to your portfolio does not diminish the return on that investment, so the return on your $50mm is 2x, not 1.1x.
If you guide your investment strategy based only upon what you hope will happen in the best-case scenario and look down upon investments that double your investment, you're making a mistake. The only reason they need a 10x return on their winners is because at least nine other bets are going to lose. Any win adds value to the fund. As a fund manager would you rather the $50 million have been plowed into a business that returned 0% which is what you expect to have happen ~90% of the time? Do you understand why criticizing this investment makes no sense? You're comparing a great investment to the few investments that turn out to be astronomically fantastic instead of the vast majority that lose money.
This is your key misunderstanding. When the fund starts, you lock up the money for a specific amount of time (say, 10 years), and once the money's been in, it can't go in a second time. So if you're near the beginning or middle of the fund, and the fund was < $500MM or so you probably wouldn't take 2x on $50MM today, because that $50M will be out of play for the next (say) 9 years.
In other words, it does diminish the return on that investment, because that $50MM is now out of play. Every dollar gets one shot of multiplying, and when it's done it's done, as far as the fund is concerned.
If the fund is near the end of its life and for some odd reason they still have $50MM sitting in it, then yeah, it'd be a great move.
If I invest $100 into 10 different stocks, and I figure that nine of the ten are going to be losses, then I hope that one of the ten will return me at least $1000, or 10x my original investment. That's very different than saying that any of the ten that returns me less than 10x is a disappointment. On the contrary, if one happens to return me 10x over the lifetime of my portfolio and another returns me 2x, then I am even better off than I anticipated.
Anybody who has taken a finance course knows the simple principle that a dollar today is worth more than a dollar tomorrow. It is NEVER better to make a return of equal percentage later in a fund than early. Instead of having $50 million to invest in the original fund in the same companies as before, you now have $100 million to invest in the same companies as before. The fallacy in your logic is that you are hung up on the required return for that single fund.
The only way what you are saying is valid is if by investing that $50 million in Instagram, they missed out on the opportunity to invest in another company that at some point in the future would have returned more. In a window of about two months, I highly doubt that's the case. Again, once you have doubled your money and gotten it back, you can invest it anywhere you like, including the same companies you may have before. But now you have twice as much money. There is nothing magical about that fund that makes its investments more special than another.
Again, that's exactly wrong. As far as the fund is concerned, that money's gone.
Let me help you understand with this link: http://www.danshapiro.com/blog/2010/08/vc-insanity-economics...
Pay special attention to the section entitled, "They don’t appear to be particularly interested in making large amounts of money."
Oh, that's right. Revenue doesn't matter. "This time, it's different!"
And what do they gain from Instagram?
A user base? Most of them are probably already on Facebook?
Technology for handling photos? Doesn't Facebook already do this as well as anyone else?
Design and UI talent for mobile apps? Don't they already have Mike Matas?
http://gizmodo.com/5841667/facebook-photo-library-dwarfs-eve...
Edit: I know Zuck says they will continue to build Instragram. I'm skeptical.
Not only would he be going against his word - while the internal metrics of the company are going strong - but he would be killing an asset and destroying shareholder value.
Even Zuck isn't crazy enough to pay $1B for a growing company and just kill it. That would be totally irrational.
I suspect this may very well be the best tech acquisition since Google bought YouTube.
Good luck for both of them - even though I am wary of FB's growing clout and I don't use Instagram, it's nice to see a good service find a good home that can support it over the long term.
I am SOOOO happy that Google bought YouTube. Can you imagine a world without YouTube?
I sure can't. Not a good world anyway.
Google's acquisition of YouTube was different, because it was an opportunity for Google to serve more ads. I just don't see a similar opportunity for Facebook in the Instagram acquisition.
First, it integrates an incredibly popular mobile destination into the Facebook ecosystem.
A lot of people have been using Instagram as a replacement for their built-in smartphone camera software. You don't even need to go on Facebook to post those photos, thanks to the Instagram Facebook app.
That's ad revenue and location data that Facebook would love to have more direct access to.
Second, Facebook hasn't really been focused on mobile until recently. Mobile features have been second to web features for a long time now.
I think that Facebook has woken up to how far behind they are in the mobile space, and wants to catch up quickly. Photos are probably the most important sector of the mobile space, especially now that phone cameras are generally as good as mid-market point-and-shoot cameras.
Hence acquihiring Mike Matas (Push Pop Press), and now Instagram.
The question, of course, sounds a bit laughable. But the answer is a non-zero number big enough for facebook to pull the trigger and defend their territory(social networking & photos).
I don't know who Mike Matas is, but given the quality of the Facebook for Android application and the amount of time Facebook's been spending on it... well... $1 billion is still a lot to buy a team to make your Android app not suck.
Though, on that note, the Instagram team wouldn't be the one to buy. Another startup that (took ages to) port their UI to Android and kept the crufty old iOS appearance.
there's a lot of people that wouldn't fit the bill for facebook friending but are perfect in a looser setting. In this perspective, even if userbase has overlap, I'd guess that the social graph on Instagram is radically different than the one on facebook for a lot of users.
Now depending on how much Instagram gets integrated into fb, that might become less and less the case and give an opening to another photo sharing service...
http://techcrunch.com/2012/03/08/no-filter-required-instagra...
http://techcrunch.com/2012/04/09/right-before-acquisition-in...
https://instagram.com/accounts/remove/request/
The second point is because I have been actively trying to avoid giving fb more data than absolutely necessary. No ill will towards Instagram.
Edit: spelling.
Surely it's already too late. They bought your data.
Why do we allow companies to sell personal data on as part of the company? Should this be legislated against?
That would mean that if a malevolent owner decided to change T&C and sell all your private data youd have a legal recourse with which to stop them.
Personally I think that Opera's browser based server offers a way forward whereby a user would have all their data local and a FB like service would operate as a hub/link - like how bt services are pointers to distributed data.
Why not mandate that contact in case of any change of T&C? Owners of any level of malevolence can change those, not just after a sale.
I can barely endure the thought.
I hope Facebook is careful with this one…
FB really wanted Instagram. They've been in talks since August 2011: http://thenextweb.com/insider/2011/08/24/facebook-couldnt-ac...
"We will try to learn from Instagram's experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook's strong engineering team and infrastructure."
This was purely defense just like YouTube, and Diapers.com & Zappos for Amazon.
Brilliant move all-around.
In a few years, this price will seem like a steal...much like the $1B that Yahoo proposed for FB a few years ago seems laughable now.
With Instagram, I think it's a case of user acquisition trumping product strategy. If lots of people are joining Instagram, Facebook wants to own it regardless of how it fits with their main brand.
With all the news of talent acquisition and subsequent shutdown news, my first reaction was "oh god! yet another shutdown!".
Thankfully there are some very good statements in the announcement. "...we're committed to building and growing Instagram independently. "
Hope this is true especially for the sake of all the startups that are betting on Instagram and building associated products on top.
If Facebook kills my favorite platform, that would make for a really sad day.
Now, should I continue to use Instagram at all, I'm definitely not going to share my location.
Or, even worse, giving my backyard patio a bad review ;)
A talent acquisition for $1B? This can's be a serious question.
http://techcrunch.com/2011/02/02/google-tried-to-buy-path-fo...