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In a well functioning capitalist economy prices should constantly decrease.

The workaround is to get so large, that only the government could possibly compete with you, then you control prices.

wait, so there's no profit in capitalism?
In a perfectly competitive market, yes, profits go to zero.

https://www.investopedia.com/ask/answers/031815/why-are-ther...

But there's no such thing as a perfectly competitive market.

Why would someone bother selling something if there was no profit to be made?
To spin the wheels. People still get paid and the economy keeps humming along. No profit doesn't mean people aren't making money, just that the company isn't making excess money.
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"Oh, what am I to do with all this wheat that grew on my field?"
One example: A farmer might choose to sell his produce at cost so it won't rot, so he can pay his bills and so the surrounding population can eat.

A profit would be nice, but there's more to it than profit, e.g. paying the bills and social stability.

And then you exclaim that it's the fault of what little regulation there is that's keeping the prices up, and that the prices will drop as soon as the government allows us to pay below minimum wage/hire children/loosen health-and-safety regulations.
I guess this might be true if all goods are commodities but if you look at the details pretty much all goods aren't. If you make a pair of shoes that lasts twice as long and looks twice as good, you can charge twice the price and people will happily buy it and that's a good thing.
Prices in real terms should decrease maybe. It’s fine if the numbers go up each year in line with intentional inflation targets.
> well functioning capitalist economy prices should constantly decrease

Most things an average American would buy in 1923 are cheaper now in real terms. We just have more categories of things we purchase.

Yes, most things are cheaper, except those tiny, insignificant ones, like houses, college tuition, medical bills...
It's true that there was a lot less money spent on medical bills in 1923.

I'm also quite sure that I don't want to go back to 1923 medicine (or even 1923 housing; despite the bones of my house being approximately that old, the 2023 version has vastly nicer lighting, insulation, HVAC, and kitchens/baths).

> like houses, college tuition, medical bills

These three areas of our economy are broken. Granted. But they also illustrate my point. 1920s tenements, education standards (most people didn’t go to college) and medical practices (most people didn’t have an annual physical) were objectively inferior to our standards today.

Prices went up. But so did what and how much we’re consuming.

I mean it's not just prices.

If my income and benefits had tracked with inflation and promotions I wouldn't mind.

But I got promoted and lost 20% of my purchasing power in real terms.

That's the point though, the Fed main lever to lower inflation is causing pain in the market.

When they say soft landing they really just mean they believe they can break things just enough to cool down the economy and get back to the magic number of 2-3% inflation.

The article frames it as "the number is too high because people don't understand inflation on an emotional level", which seems condescending and wrong, to me.
Totally agree with you there, I also think that framing is just flat wrong.
That people do not understand very basic concepts is scary.

> The root of what’s going on here can feel obvious: blame inflation, which picked up in mid-2021 and throughout 2022. But that isn’t really the issue anymore, at least not at the current rate, because inflation is coming down. The actual problem here is prices.

Inflation going from 10% to 5% is "inflation is coming down" - but it means that prices are rising at 5% a year instead of 10% a year.

If you want prices to go down - the inflation number would have a negative sign infront of it. Then they would be writing about how scary deflationary spirals are.

The problem is inflation - and inflation like all returns compound year after year.

It’s really disheartening to see the percentage of people that don’t understand this (and feel perfectly comfortable having an argument about it). People posting comparisons of receipts from 8 years ago and saying that prices are “really still up 30%” and “they’re lying to us”.
I see lots of people saying something different, which is the current state of prices doesn't match the rate of inflation we had the past few years.

I'm way more disheartened by people talking about inflation like it's the end all be all of prices. We know what price gouging looks like.

We've had about 20% total inflation since 2021. In some sectors it is higher and some lower. Even Amazon's recent history of price gouging is only going to add up to peanuts on their yearly gross. I think it's more people just don't understand compounding rates and if you inject more dollars into the economy than there are goods and services, you'll have more dollars chasing those same goods and services.
They are lying to us though. Inflation is and was higher than what they're saying it is.
Where is the evidence?
Casual stroll through the supermarket at OP's neighborhood
> Casual stroll through the supermarket at OP's neighborhood

At which point I’m sure they’re considering their metropolitan statistical area’s figures instead of the national ones. /s

Just look at the economists who are calculating inflation using the 80s methodologies and it's been way higher that the public figure.
Not OP, but where I _may_ agree with the sentiment is that inflation has a wide distribution of impact by the underlying category of goods/services. e.g. food, energy, electricity, shelter, apparel, etc.

Namely, even if average / median inflation is going down, inflation is still non-zero - and even still very high - in categories that significantly impact lower-income households, urban families, farmers, etc.

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Is this just young people? Those of us that lived through the 70s and 80s remember very well how this stuff worked.
Let me assure you that people not understanding extremely basic economics come from all walks of life.

In fact, I was just listening to a random, she must’ve been 60 year old woman and her mother in a waiting room rant about “how is prices going up with inflation going down”.

I’ve been working for 20 odd years now and still have coworkers who started the day I did rant “these fucking forced union wage increases! Don’t they know that I’ll hit a new tax bracket and then take home less money than before!”

These people are 40+ years old. They should know better.

The misconception of tax brackets is also frustrating. Tax brackets are marginal. If a tax bracket cutoff is, say, 10% at 100k, and you cross it to 110k, only 10k is taxed at 10%. The other 100k is taxed as before.
The last 3.5 years have also screwed with peoples' sense of time, it's really common to see measures that normally get compared year-to-year instead get compared to 2019.
Yes. But in fairness, inflation was basically zero for a decade before that. So it's kind of "since inflation (re)started", which makes a kind of sense, even though it's hard to compare to all the reported figures, which are annual.
It's very easy to have selection bias. For example, your favorite restaurant might have been cheap when it was under the radar, but then they rose their prices by 30% after they went viral.
Deflationary spirals are scary, at least for a debt and consumption driven economy like ours.

In theory supply and demand should force prices back down over time, but ongoing consolidation/monopolies/backdoor price fixing (RealPage, Amazon Marketplace) kinda broke the efficient market stuff.

Trust bust before the economy busts?

> In theory supply and demand should force prices back down over time, but ongoing consolidation/monopolies/backdoor price fixing (RealPage, Amazon Marketplace) kinda broke the efficient market stuff.

One way this could happen is if salaries increased to match the new prices over time. The issue is that we are not seeing that happening, prices are increasing much faster than salaries, while corporate profits break records.

The money is flowing upwards, at some point people will get very fed up with that...

In any inflationary environment, corporate profits should be expected to regularly break records (in nominal terms) just like GDP should be expected to regularly break records.
Break nominal records, yes, not to break record margins.
Salaries basically only increase 2 ways: job hopping and unions.

The bottom 10% are doing a lot of job hopping these days.

And everyone is doing a lot of union joining.
> In theory supply and demand should force prices back down over time

I'd bet that the theory you are using doesn't care a bit if prices go down or salaries go up.

I say that because no, no reasonable economic theory predicts prices go back down after a high inflation. That's because this is very obviously false. (Maybe a few go down, by a small bit. Certainly not on average.)

There is a reason corporate price gouging takes place when you see inflation narrative in the media. This is the only opportunity where people accept an increase in prices that sticks around. You raise the prices of eggs on a normal day, people will stop buying your eggs. You raise the prices of eggs when everyone is talking about inflation, people will accept it and focus on everything else.
Completely disagree. Eggs are a largely demand inelastic good. Prices go up when supply goes down, that's it. Commodity markets are very competitive, but when prices increase most people just get angry and pay anyway, it has nothing to do with media narratives.
I don't think the GP comment meant eggs specifically. They just chose a random specific consumer good as an example.
Neither did I. People aren't deciding what to buy based off the media's inflation narrative. They're trying to make the best decisions for themselves given the opportunities available. If that means buying expensive eggs they'll do it.
Lol, you're the one who narrowed price gouging across nearly the entire marketplace to EGGS!!!!
Auto workers seem to have used the "narrative" to good effect.
Can you provide several strong examples of corporate price gouging showing up in public financial results (where we can see some evidence of it, instead of just empty claims)? I've yet to see any proof of it. Margins haven't skyrocketed on food products for example. Kroger still has horrible retailer margins. Prices at CVS and Walgreens have soared, their business margins are still horrible in retail.

Kroger's gross profit barely moved over the three operating years during the inflation wave. Their sales increased by 12% across three years combined. Which is another way of saying in real terms their business shrank over three years. Their gross profit margin was 23% in 2021, and it's 22% now. They're one of the giant primary grocery stores in the US, if there was money to be made from price gouging consumers on the grocery price spike, where are the results?

Walmart's gross profit margin for 2020 was 24%. It's 24% for the last four quarters. Their operating income margin in 2020 was 3.9%, and it was 3.4% for the last four quarters. Where's the big spike in profitability? The greatest operating retailer in history, with enormous leverage over vendors, if they can't take advantage of a supposed price gouging bonanza, who can? Their operating costs are going up faster than sales.

Hershey, like a lot of candy makers, has raised prices by a lot during the inflation wave. Seemingly well beyond the rate of inflation. And yet both their gross and operating income margins have barely moved. Their operating income margin was 22% in 2020, and it's 23% for the last four quarters. They raised prices by 30-50% in stores, so why didn't their profitability margins soar? Their costs went up a lot. Their sales went up by 40% from fiscal 2019 to the latest rolling four quarters, their cost of revenue went up by 41%.

Kraft Heinz has raised prices like everybody else and has barely seen any sales increase since 2020. So they're another contracting business. Their gross profit declined while their sales slightly went up over that time, so their margins are getting worse and their costs of operating are going up. Their operating income has dropped.

Mondelez has raised prices like everybody else. Their gross profit margin in 2019 was 40%, and in the last four quarters it was 38%. Their operating income margin was 15% in 2019, and it's 15% for the last four quarters.

Is it the oil companies? Oil is $80. That's ~$62 in 2013 dollars. Clearly not the problem.

How many examples do you want? Where's the corporate price gouging showing up in fact? All I keep seeing is empty blame being cast without a lot of proof to go with it, despite the fact that we have access to vast amounts of public corporate financial information related to sales and profitability.

It's a blame the corporations propaganda device, because the alternative is to face the music as it pertains to the consequences of magic free money being endlessly 'printed' and pumped into the system by the trillions of dollars to keep everything propped up (the inflation consequence is damaging to Keynesian economics in terms of reputation).

The mainstream narrative for example about Japan has been deflation, deflation, deflation. Back in reality their currency has been hammered by intentional debasement (to try to deal with their drowning-in-debt problem) and their standard of living has imploded along with it. The direct consequences of their grand Keynesian experiment in gigantic state spending. While all the propaganda was targeted on deflation, they were inflating their currency by a lot and eroding the standard of living of their people.

Easier to blame the big bad bankers/capitalists/CEOs than to look in the mirror and blame oneself for voting in unsustainable policies.
If you, personally, change your voting patterns, do you expect society to change?
People vote for:

- more spending

- lower taxes

- COVID bailouts

- social insurance

- constantly rising home prices

Many of these are very worthy things. But to not expect inflation and even to blame inflation on others is just nuts.

>why didn’t their profitability soar

Because their stock buybacks and other executive compensation did.

This is public information.

It’s really weird how we also publicly acknowledge the ability of companies to hide profits, but when it comes to actually discussing corporate greed, in comes the bootlickers to drop their “wHY AReNT PrOFiTS SoArINg ThEN?!?”

We can see where as much as they want us to see is going: a couple people and a couple board members.

Buybacks count as profit.
Fine. Then Walmarts “consultant fees” for a one person company that happens to share an office space with 5000 other companies in a tax sheltering country most likely grew substantially.

All that really matters here is that we stop pretending that Walmart doesn’t have an army of lawyers and accountants making the public books appear however they want us to see them.

All the incentives are to goose profits, not hide them. Higher profits mean a higher stock price, which is how executives make the bulk of their pay.
Isn’t there a way to flag posts like this which attack people and call them bootlickers?
This narrative assumes that everyone is a mindless robot who believes everything that they're told. There is some degree of truth to this, but for the most part, prices are set by supply and demand. Egg prices rose because the avian flu killed off a significant percentage of chickens. They have since fallen back now to normal. The same thing happens to gas.

https://fred.stlouisfed.org/series/APU0000708111

From my POV it feels like every near-essential good has slow but steady inflationary effect and everyone just sort of accepts it:

* health care

* housing

* cars

* food

It's hard not to feel like these markets each manifest a collective behavior of, "we know we're essential, so we are free to set prices as we wish because you have no real alternatives." It benefits all the players to play along, you don't even need to prove collusion. And there's no way to push back on it collectively. I realize some of them are due to limited supply (housing) or pure necessity (health care). But cars? I'm paying 10k more for the same thing I bought in 2016?

> housing

Were you not around in the US (and many other places) in 2008-10? Prices can definitely fall.

For sure! Definitely the exception rather than the norm. Wished I'd bought then, but was in no position to do so.
There's also the problem of everyone still waiting for shipping carriers like UPS, FEDEX, etc. to lower the price increase from a fuel spike, a decade ago.
Exactly. The argument comes down to "Yeah, but the exponential rise isn't quite as bad as before; therefore, the problem is going away!" No, it isn't. People are poorer, savings are being eroded, and basic life necessities are skyrocketing in price. Additionally, the government continues to deficit spend as if nothing is happening.
The government spending less money isn’t going to make your job pay more — if anything, it will cause your job to pay less.
The way that official inflation numbers are calculated is a weighted average deemed useful for policymaking.

However price increases are inflation, and inflation in one area of the economy can occur simultaneously to deflation in another area. The net result will be the official inflation rate.

In the US, the Fed and the Treasury both do things that can impact inflation/deflation in broad AND targeted ways. However these policy instruments sometimes have effects that were not strictly intended, and sometimes non-policy-related economic factors create inflation/deflation.

The problem isn't water, it's drowning.

The problem isn't obesity, it's calories.

The problem isn't expenses, it's income.

Inflation is literally defined as prices rises in response to increase in currency....

> Inflation is literally defined as prices rises in response to increase in currency

Just the first part. An economy with constant money supply can experience inflation if its production is knocked offline, e.g. in a war.

Inflation has multiple definitions. The layman one has nothing to do with currency supply level.
> Inflation is literally defined as prices rises in response to increase in currency....

No it's not. When Friedman said that "inflation is always a monetary phenomenon" he was saying that inflation is caused by a mismatch of money supply and economic capacity. You fix inflation by tweaking the money supply, but the cause may have been either the supply or capacity side.

And since when did an economic theory become part of the definition? Inflation is an old word that far predates Friedman or the central currency system.

It's not that, though. The problem isn't prices, it's the perception of prices. People aren't looking at prices as a percent of their income, they're looking at them compared to 2019 benchmarks. It's also very uneven. Thinks people want to do because of pent-up pandemic demand are the very things are expensive. The used gym equipment market is pretty good right now.
Basic macroeconomics:

Inflation decreases, retailers begin lower prices to increase sales. There's a delay between all of this. This process happens over 1-2 years, much slower than prices going up.

This does not happen in a market with monopolies however, which is why it is vital to lower the barrier of entry into markets (decreasing stupid regulations that get "exceptions" in the real world), or use FTC or other state agencies to break up suppliers.

Or event bet, reduce our tax code / and or change it so that vertical integration stops being a thing.

Oh, and it'd help if the federal reserve stopped wholesale printing worthless money to try to keep up with absolutely reckless spending by the federal government.

That's not basic macroeconomics, it's wrong. Disinflation is not the same thing as deflation.

PSA: whenever someone calls a concept "basic economics", don't just take their word for it.

Vox, whose bias and affiliation is with the team which caused inflation is attempting apologetics for inflation? Ok sure.

The problem is inflation.

I cannot imagine how hard the media would have come down on Trump if prices had risen under his term.
I remember in the late 90s and through the aught that Walmart had huge Rollback campaigns. Prices were constantly rolling back. Things were getting cheaper. This is still around of you look carefully but it's a scarce shell of what it used to be. I imagine it will return in a decades time as the economy sorts itself out.
I've seen twitter comments with more intellectual value.

We should prioritize basic economics and basic mathematics in education, even for people who will go on to get humanities degrees and write for Vox (about business & economics, no less).

Someone who doesn't understand how multiplication and inflation works should not be allowed anywhere near a big news publication.

"Emily Stewart covers business and economics for Vox. She has written about a wide range of topics, including Elizabeth Warren’s political roots, the motivations driving the crypto space, and what’s going on these days with the Beanie Baby market. Stewart is the author of a monthly newsletter, The Big Squeeze, that examines the ways ordinary people are being squeezed under capitalism and the scams — legal and illegal — that are constantly trying to sucker us."

What a title. Someone please inform the author that prices going up is canonically referred to as "inflation."
The problem is utterly simple.

If you print dollars (created out of nothing), the value of each dollar goes down, since nothing of value has been created or destroyed. You have more dollars chasing the same value.

But of course the official narrative has to shield the Fed from criticism, so they can run the dollar machine with impunity.

this lever on inflation is delayed though.

like they print a billion today, we dont see the inflation effect for a couple of years.

there are other effects that trigger inflation as well.

Isn't it weird how roughly speaking, things you do not strictly require tend to get cheaper over time whilst things you absolutely need get ever more expensive or at least not cheaper?

It seems the true needs of survival need to be sufficiently expensive otherwise you can't boss people around.

I think an underrated aspect of inflation is the need (or opportunity) of corporations to increase margins. Interest rates are going up, so the stock market expects corporations to increase earnings per share and dividends as well. Also, a lot of corporations are in debt, especially after the covid years, and need higher margins to pay it off, or at least pay higher interest rates. The craziest price increases I have seen in German supermarkets were Pepsi Corp products, Mars and Coke. They are all way higher than no-name alternatives (like 1.5l Coke bottles for 1.79, while no-name brands are 0.59 EUR; and yes, I know that's still cheap compared to many other countries). The prices of a lot of store-branded products have actually come down, but the prices of international brands keep rising.