"Developer's Aren't Allergic to Marketing" – Multithreaded Income Episode 14 (share.transistor.fm)

In this episode, Kevin interviews Michael Buckbee, a tech entrepreneur with an exciting journey from starting as a self-taught developer to creating successful SaaS businesses. Buckbee shares his approach to 'content engineering' and discusses how he strategically stacked 'bricks' through various side projects, improving his skills and creating revenue. He advises tech professionals interested in becoming entrepreneurs and details the unique marketing tactics that netted him great success at RailsWorld.

No one wants to be sold to, but everyone enjoys buying things they want. The key is just letting people know what you have of value so they can benefit from it. Buying non-essential things is an emotional act, but we use logic to rationalize our purchases.

I love marketing. Without it, I wouldn't have been able to have successful businesses and likely wouldn't be able to have a dev job.

What I hate is scummy marketing, and most marketing I see (especially on the internet) is scummy marketing.

The truth is, we wouldn't have jobs if our companies didn't market so I totally get authentic marketing and not just straight hating on ads anymore.