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Well, IBM is known for doing whatever is popular at the time...
One of the tweets in question, since, as usual, publications don't bother giving a source:

https://nitter.1d4.us/elonmusk/status/1724908287471272299

Some of the replies are illuminating: https://nitter.1d4.us/Dubflip/status/1724963600651943981

The article mentions the source:

"The nonprofit Media Matters drew attention to those statements and noted that IBM, Apple, Comcast, and other companies all had ads placed next to pro-Nazi and pro-Hitler content (not posted by Musk) on X."

https://www.mediamatters.org/twitter/musk-endorses-antisemit...

I guess I won't see those highly desired corporate ads next to my pro-Nazi and pro-Hitler content (not posted by Musk) on X anymore. Sad!
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It is 2023 and not 1945 anymore - whataboutism at its finest.
It's so very nice to hear that big tech companies are being so careful over which authoritarian race-obsessed collectivist ideologues their ads appear next to...