Does Apple get a cut (or discount) on searches from an iPhone for "iPhone" that result in a Google Ads (run by Apple) click?
Apple has Google Ads
User with iPhone searches Google for "iphone"
Clicks Apple ad on Google Search
What does Apple get charged?
The full click value or some sort of negotiated discount rate?
Or do they keep these worlds separate and simply do a year end payout?
2 comments
[ 3.1 ms ] story [ 18.1 ms ] threadApple has Google Ads User with iPhone searches Google for "iphone" Clicks Apple ad on Google Search
What does Apple get charged? The full click value or some sort of negotiated discount rate? Or do they keep these worlds separate and simply do a year end payout?
Apple already gets ~36% of any Google Ads revenue that comes from an iPhone [1]
[1] https://www.bloomberg.com/news/articles/2023-11-13/apple-get...