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> we offer gift cards (aka loyalty cards) to them

This is likely due to regulatory/AML-ish issues. If you do get in touch with a human at Stripe, once they understand it they may cut you off completely. You may even need to be registered and compliant in each of 50 states as a money transfer business [1]. If this seems uncool and heavy you might want to find another business model

> there are no other sellers except us - our customers (riders) they only deal with us and not anyone else

Since you seem to be storing value for people, and then transfer that to another as-yet-undetermined party in the future, see my first comment

[1] https://www.fincen.gov/money-services-business-msb-registrat..., "Civil and criminal penalties may be imposed for violation of the registration requirement"

EDIT: You are transferring that money later to the track owner of the future event, right? I dont know the rules, but they are byzantine. You probably want to understand the rules before you approach Stripe. It could be as simple as a no-refunds policy, or getting rid of the stored-value-cards, or having AML process for track owners, I have absolutely no idea.

Why are you calling them gift cards if they can't be transferred? That's like asking for regulatory alarms [2]

[2] https://www.fdic.gov/consumers/consumer/news/december2019.ht... "FDIC Consumer News: What You Should Know About Gift Cards"

BUt there is no money transfer - sorry If I did not explain this correctly

Person 1 buys the gift card, they are the only ones who can use it to buy events from us - they have no actual cash value, it cannot be transferred to anyone or be used to make purchases for anyone else - the person who buys the gift card gets to use it

See - https://precisiontrackday.org/policies/gift-cards-terms-and-...

Is this still an issue?

I think describing it as a gift card is problematic.

If you described it as "buying access to an event in advance", then it would be fine, but the point of a "gift card" is to "gift" it to someone.

got it maybe - we can re-word it as a loyalty card that is tied to a specific customer
Maybe rename it -- a "gift card" is meant to be gifted. Non-transferable value should be a "voucher" or maybe just a "ticket" (to unspecified venue).
Who is the as-yet-undetermined party in the future? The "gift cards" are redeemable with Precision Track Day. A holder of the gift card can't just show up to a track and give them some gift card.