My day one Mac Appstore sales
There aren't too many data points about the mac Appstore, so I decided to let you all know just how lucrative it is to make a great app.
My app: http://www.typeli.com Appstore: http://itunes.apple.com/us/app/typeli/id503079958?ls=1&mt=12
Day 1 sales: 11 (USA 7, Germany 2, Japan 1, Singapore 1)
which translates into 10.5 * 11 = $115.5
What's most interesting however is the relative performance as compared to other apps. I checked the top grossing list for Productivity apps multiple times yesterday, and was very surprised to outperform some apps that Apple features on its website. Typeli fluctuated in the region between 108th and 150th place.
What do you think? Is it really that bad out there or am I missing something?
33 comments
[ 49.5 ms ] story [ 591 ms ] threadThe Mac App Store is definitely not a miracle channel on its own, it needs to be complemented by other marketing. What that is depends greatly on the app and the team, I guess (which is another way of saying that I suck at marketing). Some apps like Sparrow seem to be doing consistently well on the MAS thanks to a successful launch hype on tech blogs and social networks, but not everyone can do that.
Btw, your app looks really great at least on the typeli.com site. I think the price is a bit steep, though. For me, 15 USD is too much for an impulse purchase when I have no idea whether I'm actually going to use the app.
If you don't want to lower the price, maybe you could do a half-price launch promo? That seems to be a popular thing (but I have no idea how well it actually works).
For iOS apps I am familiar with and use regularly, I have paid as much as $49.99; Mac apps, as much as $299.
This app, to me, in its current incarnation and marketing, looks like $4.99 "launch price" and $9.99 tops once it's finished (it doesn't look finished). There are notably (sorry) better editors for less money.
Perspective: Given the competition and its marketing, I'd recommend undercutting the other guys by as much as 1/2, and discounting your launch pricing further.// Disclaimer: utterly speculative opinion, YM will V
EDIT: While researching these, I discovered "Marked", and saw it offers GitHub technical markdown preview. I purchased it for $3.99, because I hadn't spent money on coffee today.
All of this is moot if $14.99 is indeed your launch price.
>> Special Launch Week Pricing!!! << Grab it now while it lasts.
So now I have to ask, what of the 10 or so people that purchased the app just yesterday for $14.99?? Are you refunding their money?
Also, $15 is very steep.
My counterpoint to this...
Don't start off engaging in the race towards all apps' pricing going to zero. Because it will. Someone is going to clone your app and make it a $1, or free. There's more than enough time for those shenanigans, so you might as well price it somewhere where some people might think it is steep and you think is fair. You can always bring it down as a "limited time sale", but it will be hard to raise it if you price it too low to start.
http://www.typeli.com
http://itunes.apple.com/us/app/typeli/id503079958?ls=1&m...
Nice job on the app by the way. If you add the ability to doodle a free-form drawing I might consider purchasing it. My notes tend to contain illustrations.
Congratulations on your success so far!
The bold/not bold problem is worst when zoomed out, like on the words 'organizing' and 'interface'.
http://dl.dropbox.com/u/8010387/Photo%20Apr%2014%2C%209%2016...
And this is what happens when I zoom in:
http://dl.dropbox.com/u/8010387/Photo%20Apr%2014%2C%209%2057...
The zooming issue I obviously understand and will try to fix. For bold/not bold however, I'm not really seeing it?
Beside submitting the app to macappstorm and techcrunch I haven't done any marketing.
1. $14.99 was indeed way too high to get impulse buys (the question of what you deserve being separate from the question of what you'll actually get);
2. i agree with the earlier comments about the need to market more energetically;
3. however, slight disagreement with those who said that the central issue is "what problem does it solve?" that's very rational and all, but people love aesthetic beauty and simplicity, and your app looks gorgeous. so I'd play up that aspect of it.
4. that being said, i agree with 'tawhaki': people have to know what it IS first.
5. most important, though: strong agreement with 'terretta' that the app just doesn't look finished yet. haven't tried it myself, but if the one review on the App Store is correct (viz. no preferences, no window resizing, no font or font size options), then maybe you released it a bit too early?
BEST of luck to you. like I said, this app looks well designed and I think it has promise.
The pages in your app require scrolling through to get to the right page.