For BFCM, we opened up our internal tool for market trends analysis & growth - Tried to make it a bit like Amplitude meets Google Trends. Let me know how we did :)
It does a great job at answering 1 question: How are things trending compared to each other. We've verified with the game studios that the trends reflect the trajectories. This is all based on normalized/relative data where one day is 100% and all values are derived from that 100% - meaning that platform growth is automatically offset.
You're able to run comparisons by game, and break down by variables like uniques and time spent.
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[ 3.7 ms ] story [ 12.3 ms ] threadFor BFCM, we opened up our internal tool for market trends analysis & growth - Tried to make it a bit like Amplitude meets Google Trends. Let me know how we did :)
It does a great job at answering 1 question: How are things trending compared to each other. We've verified with the game studios that the trends reflect the trajectories. This is all based on normalized/relative data where one day is 100% and all values are derived from that 100% - meaning that platform growth is automatically offset.
You're able to run comparisons by game, and break down by variables like uniques and time spent.
Enjoy!