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Idea HN: QR inside video for ad's

2 points by winkv ↗ HN
USE CASES: 1. SOCIAL:you are watching tv with friends ad is shown,u might want to know more about product/buy it.You just need to click with qr app. 2. CROWD: You are at times square(or a place like that!) ad is shown u want to buy it.You can buy it/know it instantly. 3. NO_CABLE:You are watching ad in a medium which does not have two way connection. ADVANTAGE FOR AD COMPANIES: 1. They can catch/track you where they cannot in general track. 2. They have something measurable 3. They connect with you instantaneously. IDEA: Idea is to create a simple platform where ad companies will provide the link where they expect the user to land or create a page for their brand on the site and upload their video.QR would be generated based on the link and encoded in a video.All the traffic will go through our platform and would provide rich analytics. NEED UR INPUTS: 1.Is this a viable idea? 2. Are there already companies that do it(i googled it couldn't find anything substantial) 3. what do u think? should i try working on this criticisism is welcome :)

3 comments

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argumentum
QR codes are too small. The user would have to walk up to the TV.

Also Shazaam is doing it with their music fingerprinting.

mchannon
Most TV's can display a QR code (as long as it's not too detailed), but the main issue is the dwell time. I've yet to meet an app that can go from off-in-pocket to scanned QR code in less than 5 seconds. Add in user reaction time and decision time and you've pretty much wasted a 30 second infomercial spot. Might not be such a bad idea for 60+-second infomercials though, as long as they keep reminding the viewer that the code is coming up.