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Yay! I can work during the day and when I'm sleeping.
The fastest possible way to burn out. Sleep is for healing and recovery. Dreaming in code has always been my sign to slow down.
Yeah. I've had those nights, and they always come just before a month of burnout and zero coding, not even whilst awake...
This is probably for people who are skipping sleep for work, and are therefore already cognitively compromised and making bad decisions.
Leave it to the capitalists to decide "all those people sleeping? we should find a way to make them work while they sleep so I can make more money!"

Fuck outta here. What gives them the right to decide that? Money? Pfft. Money is overrated.

The Waterfall method, Agile, ... and eventually, Inception Programming.
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Work-life balance is when you work the same amount of time at work and when asleep. Right?
The CEO apparently spent his entire working life in New York with a brief stint in Tel Aviv. Only an American could seriously come up with and attempt to execute on this idea.
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Work is something they are selling it with, which is really a stupid way to market it, does it actually induce lucid dreams successfully though. I would buy if it does, more so if it could keep me lucid longer than I can currently do.
In other news, an energy startup has figured out how to extract perpetual energy from the C-suite by hooking electrodes up to them and injecting them with meth.
Would I hallucinate code in my dream better than an LLM?
It’s like the night people episode from Season 6 of Rick and Morty

Watch it if you want to see how good of an idea it is to be able to work in your sleep

Probably where they got their inspiration?
Hmmm... So that's how to go from 10x developer to 24x developer. Sign me up!
As far as I can tell, all they're actually promising is a way to enable lucid dreaming. Nothing do to with work at all.

Only somehow they've decided that the best way to market is "you can have a lucid dreamland where you can do anything you want inside your head, and that means you can think about work all night."

Which is utterly baffling. Who's the target market for this claim? Billionaire venture capitalists who want to make their staff work all night and also don't pay enough attention to funding applications before signing them?

This is the stupidest of all the crackpot ideas I've heard in a very long time. Are people actually invested in this? We don't even have a deep understanding of what dreaming does aside from a high level overview.

Aside from that fact lucid dreaming is even less understood. I'd say this is reckless if it wasn't pure fantasyland stuff.

I used to find things like this fascinating but I discovered that for me, the more I work with my dreams the less restful my sleep is.
For me, seeing text in a dream is an immediate tell because it makes no sense and when you look away, and look again, the text is different. Our brains seem to cat /dev/random anytime we are dreaming and the dream requires, like seeing magazines at the checkout of a grocery store.

So...I'm skeptical.

Everybody can write code. Few people can programm.