Your link takes me straight to a signup page, which annoyed me immediately. I don't know what you do, or how you do it. You ask me to download software with no idea of your privacy policies, or why I should trust you.
I have to click on a few links to see what you produce - I still don't really know how much of my effort goes into the successful tracking of my time. It might be completely passive, it may be I need to click things while I work - I have no idea.
When go to your home page there is a huge amount of text, none of which actually tells me what pain is being taken away. You tell me lots of things your software does - realy, lots - and yet there's nothing from my perspective.
I don't want to know what your whizzy software can do, I want to know what pain it takes away.
Let me add that these were reactions to the web site - I never got to try the product. It's not clear that I would be in your target market anyway, and additionally I use neither Windows nor a Mac.
So the takeaway is that when I visit a web site I want to know what my ROI will be. If you want me to take some action, I firstly need to know what benefit I'll get. you need to hook me with evidence - not just words - that you understand my pain, and will take some of it away.
Hope that helps - replies/emails welcome but not necessary.
3 comments
[ 3.3 ms ] story [ 18.1 ms ] threadYour link takes me straight to a signup page, which annoyed me immediately. I don't know what you do, or how you do it. You ask me to download software with no idea of your privacy policies, or why I should trust you.
I have to click on a few links to see what you produce - I still don't really know how much of my effort goes into the successful tracking of my time. It might be completely passive, it may be I need to click things while I work - I have no idea.
When go to your home page there is a huge amount of text, none of which actually tells me what pain is being taken away. You tell me lots of things your software does - realy, lots - and yet there's nothing from my perspective.
I don't want to know what your whizzy software can do, I want to know what pain it takes away.
And that's my reaction.
Good luck.
Let me add that these were reactions to the web site - I never got to try the product. It's not clear that I would be in your target market anyway, and additionally I use neither Windows nor a Mac.
So the takeaway is that when I visit a web site I want to know what my ROI will be. If you want me to take some action, I firstly need to know what benefit I'll get. you need to hook me with evidence - not just words - that you understand my pain, and will take some of it away.
Hope that helps - replies/emails welcome but not necessary.