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Per the video, 5.7hp for the horse tested.
The comparison is not really correct, because the "hp" was defined as the power that a horse could sustain for a very long time, like when being used to power a pump or a mill, which was the right equivalence for the replacement of a horse with a steam engine.

Like humans or any other animals, horses can sustain much higher powers for short times, than for long times. Few horses, if any, could sustain a power of "1 hp" for hours.

Seems more likely marketing got involved.
It's correct for their audience's curiosity, comparing the peak horsepower of a sports car to a horse.
Then you could simply attach your 1hp engine to some simple mechanical device (e.g., an elevated water tank) that will deliver any amount of horsepower after having been "charged" by your engine for some time, and call that "peak power". I.e., the peak power measure doesn't make sense: the only number that counts is the average, sustained output.
It is important in practice. Most machines need short burst of peak power when starting.
Why didn't they calibrate the dynamometer with a precisely measured mass hanging downward at 90° to the horizontal over pully with negligible friction?

A known mass descending down say an old vertical mine shaft would allow potential energy to be converted into Joule/seconds (watts). As the force on the rope/cable is known with good precision an accurate empirical measurement of the dynamometer and its total frictional losses could be accurately determined.

Why calculate those losses at the risk of errors when one can measure them directly?

Probably because they weren’t setting out to create a unit of measurement

Such a unit was originally and predominantly used as a marketing tool for early industrial engines

The unit of measurement is already known, by agreement an Imperial horsepower is just shy of 746 watts. That agreed conversion factor has never been in question as we've never cared what the actual power output of a nominal horse is under nominal (defined) load conditions.

My point is the actual power of a real horse in agreed horsepower units cannot be accurately determined if the conversion of 'pulling' force isn't accurate, so the only issue is calibration.

Even in the metric-phobic US the rest of the dynamometer would likely be designed around SI units simply because that's how most engineering measurement is done nowadays. That means all calculations would be done in SI and converted into legacy hp units.

Fortunately, Imperial measurements in science/engineering has all but died so the interest here is only academic. Another similar anachronistic measurement is the illumination unit candlepower, again a conversion factor to SI was agreed but in this instance (unlike hp) there was a defined physical standard—the international candle (or it was so some 80 years ago until the standard was updated).

(I say 'fortunately' above as I had to learn both Imperial and metric and I'm damn glad Imperial has all but gone. Dealing with foot-poundals, PSI, etc. is for the birds.)