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I guess The Guardian feels a rich man's temper tantrum is news worthy. This feels like the coverage of Trump all over again.
>This feels like the coverage of Trump all over again.

What's the connection?

Covering a rich man's mental state like it's news. Giving attention because it's sensational and sells ads.
If the rich man happens to be owner of one of the worlds biggest newsgossip sites or president of a largish country, that mental state is news.
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Wasn't it just last week that he told advertisers that they shouldn't advertise on X and that they should just "F*k off!" and that he couldn't be "blackmailed" with money or advertising?

Now he says if they don't advertise on X, they should be fired?

I'm confused. Though not as confused as Musk is, apparently.

One statement is from the perspective of owning X. The other is presumably from the hypothetical perspective of being an owner of Disney. They aren't really contradictory. If you watched the actual interview, it's clear he believes Disney is dooming itself with it's current culture war trajectory (agreeing with this is another question). This is why he thinks Iger should be fired, not because X is entitled to some sort of privileged status is being used for advertising.
I think Elon Musk is just mentally unwell.