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30 days, and if you lose it, break it or otherwise they charge FULL price + restocking fee.. I think I'll stick to my 100% free Nokia Lumia 800 courtesy of Nokia Developer Program :)
Good luck making money selling apps on the Nokia :) (there's a reason it's free)
only us/canada.. bummer Do you know of any other manufacturers that let developers test on their phones?
The idea is good for Sony. A cheap way to make sure that the latest android apps are working on their device.

But the to and fro shipping and the full charge on loss of phone kills the deal.

I wonder what these companies do with the phones that are later returned ? Or better, what they do with the phones that are trade in by customers ?

They should be providing it at a discount to the developers.

I think they mostly want to remove those phones from the secondary market, so that they can ensure everyone gets shiny new phones from sony.
At first glance I really like the idea of Microsoft/Nokia/Android manufacturers giving away free phones to get developers to write for their platform. However it makes me wonder: does a platform where the developer chooses it for their personal phone yield better apps?
They also don't allow the use of gmail, yahoo, hotmail, earthlink, msn, and aol email accounts when you sign up. Odd.
I'll always remember Sony for screwing the Playstation 3 Linux Kit. I'll pass, que te vaya bonito, Sony.