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Fun to watch even without knowing anything about their studio or what they do.

Their fines are getting kinda draconic when they double at every infraction, but I bet they get a kick out of saying that someone could be fined $2000 for forgetting for the 10th time failing to have a notebook and pen in hand when needed.

I agree. It actually seems really reasonable. You're fairly likely not to forgot something (whether by habit or by constant checking) when it actually starts costing you a lot of money.
This studio is fictional, right?
No, they're real - or appear to be, from a quick google search:

http://tomsachs.com/

http://visionpointmarketing.com/blog/entry/on-process/

Although it does seem to be some sort of parody for an artist's studio to be claiming that "creativity is the enemy" and everything should be clean and arranged at right angles. Certainly the stuff in his store doesn't appear to be world changing: http://tomsachs.com/store

Also, anyone that uses Full Metal Jacket as some sort of team-building employee rah-rah should definitely put $2000 in a jar somewhere. Did they actually watch the movie?

I have no idea what I just watched but it was incredibly entertaining.