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siculars
1in5, 5x5 or 5by5 but not 5in5, no?
ericskiff
Heh, we weren't thinking about the saying "5 by 5" as much as wanting to capture that we were giving 5 startups 5 minutes (hence the 5 in 5).
siculars
It's a great idea. Thanks for taking the time to highlight the new york scene.
ericskiff
As a side note, my wife thanked me for not naming it "5by5", in reference to it's use as the supremely annoying catch-phrase of "Faith" on Buffy, played by Eliza Dushku.

"5 by 5 B."

Dashlane
This is exactly what the NYC startup community needs. Good work lads!
ericskiff
Thanks, we're excited to get it out there!