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wkat4242
Good to see some more mainstream attention to this term.

It gets a lot of criticism because it's kinda crude, but so is the behaviour it stands for. So I think it's perfect.

weikju
Indeed. Everyone I introduce to this word has a small moment of hesitation followed by a visceral "THIS IS SO TRUE THE WORD IS PERFECT" reaction.

People still feel powerless though, but at least, some awareness may lead do something eventually.

maxglute
Feels like en- is just there to keep things respectable and printable. I drop the pretense and use shiffitification in person.
dustypotato
Funny , if you know German "ent" is a prefix used to denote to remove something. Eh enthaaren, entfernen, entdecken. So entshittification is removing shit ?
progfix
"en" =/= "ent"
Cilvic
I'm a German speaker and even though I understand the difference, the word makes me struggle each time and I have to figure out whether en-shittification or de-shittification is meant.
dustypotato
Ok, I'm dumb. That actually makes me feel better
Sjeiti
Ah like Entwikkelung! But not like Enthousiasmus (derived from theo).
idontwantthis
I have a new word: commode-ification.

The point we’re at with some products where every single choice is shit so they are all interchangeable with each other.

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huijzer
I hope that the 2024 word of the year has a more can-do attitude. Awareness doesn’t automatically lead to problem solving. Problem solving does. Maybe the 2024 word can be something like nichization. In which more and more people and organisations solve a niche problem in a superb way. It would be a direct counter to enshittification because large organizations are usually not flexible enough to fix very specific problems.