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Amazon recently sent me an email saying that if I wanted to use my Prime Video without ads, like I have had the ability to do for the last decade, I'd need to pay $3/mo. Welp, not going to happen, the interface itself is already an ad after ad carousel. And that drove me off earlier. They need to show what I'd like to see, not what they'd like to sell me or get me to rent something.
Also mind that even when paying the additional $3/month, it's not completely ad-free, as Freevee content will still show ads.
Is there a reason for that, other than "because we can, screw you?" Amazon owns freevee, right?
It’s an experiment to understand other ways of making money. I also believe freevee is available without prime video.
I was saddened to find a few years ago that some of my favorite shows on playlists were moved from then ad-free prime to the ad-infested freevee (e.g. Allo Allo) - made it a no-brainer to not renew after the year expired.
Amazon was already being scummy by locking some movies behind their ad service, even if you have Prime (and mixing them in with your normal selection).
This was probably testing to see how people would react, how much they would put up with, and what types of ad formats are least objectionable. I noticed this also and saw it as the writing on the wall.
The irony is if they’d have sent out an email saying “prices going up, but we’re launching an ad supported one at a lower price” I’d have been fine. Instead prime got cancelled, and that means I deleted the Amazon app from my phone, which means I’m going to be buying far less from Amazon (probably nothing)
I can't imagine they didn't A/B test which of those statements would drive away more customers. A lot of people would balk at a $3 raise, but only a very few will immediately cancel because of the ads. I expect they'll start with a few ads and boil the frog slowly.
For me one ad is too much. And they’ll be losing far more than my prime fee - I’ve just bought £130 worth or stuff from Argos instead of Amazon because of it.
They want it opt out vs opt in as they make more off ads.
Sky TV shows adverts. Their annual report shows subscription income outweighs adverts by about 10:1.

I don’t subscribe to sky hell I don’t watch ITV but at least that’s only adverts, they don’t try to double dip.

Max sent me an email that must have thought I was an idiot, and was being all self-congratulatory over not raising prices.

"Plans are changing. But don't worry, you won't be paying any more!"

... but you will get less.

On my plan they reduced the screen count, removed 4K, removed Dolby Atmos.

but for some strange reason they didn't say "... unless you want to keep the same features, that is."

I canceled when I got that email from Max, and I canceled Prime when I received their $3 ad free email. Canceled Netflix last year over the household stuff. I’m really going to save some money in 2024!
Higher fees, fine. If you look at the amount and cost of content over the last decade it was clear it was unsustainable. The amount we all were paying vs. the amount of content was/is staggering. We were in a content golden age.

On the other hand, ads are a problem and I refuse to watch them. There are too many other sources of content to ever sit through an ad.

I’m skeptical that content quality is as high. Movies especially are stumbling, and many streaming service originals seem very derivative or written by algorithms.

Now content quantity is enormous, but that just makes separating the wheat from the chaff even harder.

To be fair, every generation says “they don’t make $media as well as they used to.”

This may or may not be true, but looking at the past few years I have to say it’s subpar. That was probably exacerbated by the pandemic.

There are decades of quality films worth seeking, some are on Criterion Collection physical media and their streaming service.
Vinegar syndrome filled a big niche for me in the last few years
What if you don't like comic book movies?
I can't stand comic book movies and my list of content to watch right now is probably more than I'll ever be able to get to.
> If you look at the amount and cost of content over the last decade it was clear it was unsustainable. The amount we all were paying vs. the amount of content was/is staggering. We were in a content golden age.

Nonsense.

You know what actually had a staggering amount of content? Disc-based Netflix.

They had and made available damned near everything.

I’d happily go back to slower (legal) access to damned near everything rather than stay with the status quo of heavily fragmented fiefdoms, each ever more enshittified and with comparatively narrow selections of stale low-value crap available on-demand.

Love the downvotes for bringing facts.
>Please don't comment about the voting on comments. It never does any good, and it makes boring reading.
Why not? Sometimes people downvoate a perfectly good, informative or interesting comment for completely stupid, bullshit cliquish reasons on HN and it absolutely deserves to be called out when it's obvious.
I mean, the explanation is in the rule itself. Has anything magically changed overtime because someone doubled down and said "oh no I'm being attacked with downvotes!". Never saw it end positively on Reddit, never saw it end positively on HN.

Also, it's all about the delivery.

>Love the downvotes for bringing facts.

just comes off as snark. If you really want to invite more nuanced responses to the clique, say so

>I am open to rebuttals or corrections if I'm incorrect on something.

replies matter so much more than points. That's why the points aren't public to begin with. So invite that instead of pseudo-begging for upvotes.

Netflix disc had everything in a much smaller universe of content. The amount of money spent creating content over the last decade is staggering as is the number of shows/movies coming out.

https://www.statista.com/statistics/444870/scripted-primetim...

https://www.statista.com/statistics/187122/movie-releases-in...

https://www.hollywoodreporter.com/business/business-news/str...

Total media industry content cash spend rose 14 percent to $134.6 billion in 2022 after a 25 percent jump to $118.4 billion in 2021, he noted, citing company reports and his firm’s estimates and analysis. For 2023, he forecast a 1 percent gain to $136.4 billion. Content spend in the coming years was likely to be “relatively flat or even decline,” he argued.

‘Content’ is what you get when bean counters and technologists commoditize our artistic output and cultural heritage.

And the enshittified, ‘content-rich’ era is what you get when these same entities then proceed to churn out endless, mostly low-value and low-effort, variations on the existing themes. Oh boy, another reality show. Hey, look, yet another low budget third-rate superhero spinoff.

Who cares if there’s ’more content than ever’ if 99% of it is unwatchable drek?

> unsustainable

I got the impression all the major streaming players made significant profits and grew substantially over the past decade.

Does "unsustainable" just mean they weren't making as much cash as they wanted to?

Netflix is about the only one making money. Disney+, Hulu, Time Warner, etc... are all losing a lot of money on their streaming ventures. Expect to see consolidation incoming. The strikes also helped since it gave them cover to cut a lot of costs.
Honestly that would be awesome if the studios were forced to make their content all available on Netflix again like they used to.

Netflix is o ly really problematic because the studios all had $$$ signs in their eyes and pulled their stuff to make their own streaming service. I was perfectly happy paying Netflix every month. But I'm not paying Amazon, Disney, Apple, Hulu and whoknowsehatelse on top of Netflix.

would it be? Then it'd just be netflix calling all the shots, controlling what is and isn't on TV, and free to price gouge as they have already been doing with the rest of them.

It'd be Youtube all over again. Ask Youtube content creators how they are treated by Google. We have a story here today of someone uploading public domain content, being struck by copyright claims, reinstated, and then hit by a different company within 24 hours.

If Netflix was basically just the broadcaster like say a movie theater but streaming online I do think it would be OK yes. Maybe have another broadcaster or two but not actually hide content behind 7 different ones with a completely non overlapping set of exclusive content so that I have to subscribe to all of them.

It's better than the "studios" controlling everything. Think Paramount ruling: https://en.m.wikipedia.org/wiki/United_States_v._Paramount_P....

Basically we need a paramount ruling for streaming. Instead of what they are actually currently doing which is to revert it.

I doubt it will go back to Netflix, but we'll see Netflix plus a couple other big players.
Honestly I wouldn't be surprised if the peak content era was actually the peak blockbuster era. Apparently stores had a couple thousand titles in each (1). They would of course have all the new releases across any major motion picture studio too. There's no streaming service that maintains such a comprehensive catalog of the classics today along with all the major releases that a blockbuster might have stocked.

1. https://old.reddit.com/r/blockbustervideo/comments/gum716/ho...

Only this time with big data. And much harder to save your own recording of your favorites for when they inevitably get yoinked from one streaming service and you have to wade through a hundred others to find them.
For the 2nd half of your complaint, I've had pretty good luck with https://www.justwatch.com/ It's for sure not 100% accurate, but better than "login, search, close window, goto 10"
Again and again big tech comes in and busts established industries with subsidised products, only to eventually remove the subsidy and virtually revert back to the original industry product and pricing… I swear, technology only speeds things up and very rarely has any actual substance.
This issue might be big money, not big tech.

In the 1980's, I recall the local Stop and Shop supermarket morphing into a "Super" Stop and Shop. It had an in-store florist.

Apparently SS&S kept the prices below those of local, independent florists until they went out of business. Then SS&S raised the prices once they'd killed the independents.

At this point I believe they should make it illegal for companies to sell products at a loss.
Public service: IF (I know it's a big if) you can put an antenna within line-of-sight of the broadcast towers, ads-only TV has never gone away. People think they have to pay a cable provider for local channels, but you don't.

No, that doesn't replace streaming. On the other hand, most NFL games are still broadcast. PBS is still broadcast. The old sitcoms are still on.

In the US there are no ad free channels over the air. Even PBS is full of fundraising.
Time shifting with a DVR solves that. Watching the 7pm news at 8pm and you can jump over the funding pleas and stories you don’t care about.
Amazon used to sell a great product for this called FireTV Recast. You plug your antenna and network cable in, and all local channels show up on your firetv. You could set it to record like any other DVR.

Similar products exist, but this was literally plug it in and you’re done levels of setup.

They discontinued it, likely cause it was a one time purchase and they don’t make money off what you watch or have an opportunity to present ads.

I got a DirecTV subsidiary to install a powerful OTA antenna on our house. Small and sleek. We are about 40 miles from the metro area where the signals are broadcast, but we get a pretty strong signal. Haven't paid a penny in years, apart from the $99 antenna and $99 installation.
If you do Jellyfin and. SiliconDust 4x atsc3 tuner, you can RECORD the shows you want, and watch them later.

And since they're now media files, you can also skip over commercials and ilk.

And if you look up on this post. I have a complete automated Arrs suite with Jellyfin, VPN, and bt downloader to populate whatever you want.

This is the only way to challenge the media wonks going down enshittification on services. Cancel, and pie-rat. Do so until they start behaving.

(It's so easy to make a great starting service, and degrade it step by step and rake in money.)

Get an HDHomeRun or eqv and link it with Plex, record anything you're interested in and Plex auto removes all the ads.
Had never heard of this, but now I’m gone have to look into it. Thanks m8!
Yep, it's a thing. Been using it for a few years, works very well here. (it's not free though, you need Plex Pass, though if you're planning to stay for many years, the 1 time fee is worth it, discounted usually 1-2 times a year) https://support.plex.tv/articles/115003944134-removing-comme...

You can also use something like threadfin / xteve to stream free live feeds (things like public channels, depending on where live you may have many or few options) to Plex, which you can then also record.

This is why I’m just going to the library’s DVD collection or picking up enormous hauls of secondhand DVDs for dirt cheap / free at the transfer station. Great content, pay once (if at all), always available.
I do this too but newer shows (some of which are quite good) never get a DVD release.
Not so much newer shows as streaming service exclusives—often funded by the service.
I recently canceled my Prime subscription. One of the major reasons was all the pre-roll ads. I refuse to pay, and also have to watch ads. I ripped the few shows I had purchased (they were not available on disc) before I left.

I also canceled my Hulu because of the price hike, as well as how difficult their interface is. They put things I have never watched up top, the show I would like to continue watching is several rows off screen. Very predatory.

I have moved to Plex, but will probably move off of that as they continue to poison the product.

In the end, those with physical media, and pirates win.

> but will probably move off of that as they continue to poison the product.

Check out Emby. Very similar to Plex (it's either an early fork or another XBMC offspring or both). I moved away from Plex because of there being persistent bugs and QoL issues that remained unfixed, but they started doing bullshit like VR apps etc. Emby seems to be laser focused on being a very good self-hosted media server + client, and nothing more. I'm a happy paying customer.

Emby has upset many people in the past, with their move from open source to proprietary. Jellyfin is a fork of emby that is still foss.
Recently switched off Emby to Jellyfin - having a permanent "buy premium!" in the player (auto search subtitles) sucked.
I'm very happy with Jellyfin. I built my entire collection in it.
Subtitles were mostly not working for me in Jellyfin, which makes it not very usable as a Plex replacement for us (Android TV client).

I wasn't overly pleased with the seeking either, but I could definitely live with that if subs worked, as the rest was quite nice indeed.

Yeah, seeking is still a bit flaky. But subtitles work great for me, at least when using the Web and Roku clients. I got a better experience in some corner cases on the Roku client by making sure that the filenames ended with ".en.srt" so Jellyfin correctly associates them with the English language.
Ah, my subs are mostly embedded, IIRC that's what Jellyfin has issues with.
Embedded subs worked for me in Android TV after going into the app's settings and changing the "Preferred media player" to "LibVLC (experimental)".
The joys of open source. If one day they want to close up, someone else can continue on what was open. Nice to have an evactuation plan built-in to such services in case things go rouge or the devs simply need to make decisions for themselves over the customer.
That's not such a big deciding factor for me, and I am happy to pay for Emby. When I evaluated my move off Plex, Jellyfin was not nearly as refined as I would have liked.

I might give Jellyfin a go at some point. Since they all are children of XBMC, I assume that the metadata format is the same, meaning all my thumbnails, posters, trailers, subtitles and so on can stay in the filesystem next to the media and it'll "just work" with Jellyfin.

I noticed Spotify does this as well for some podcasts. Like the literally personalize an audio ad to my location and it's part of the audio of the podcast.
This has been a thing for years for non-Spotify podcasts. Podcast CDNs inject ads at the behest of the publisher (or the ad network provides the CDN) and will mint a new audio file for each region as it’s downloaded.

Automatically injected ads are also prone to failure and either a bug in the system or a misconfiguration by the producer of a podcast can result in some broken audio including skipping forward, backwards, creating a long tail of dead air, or (most egregiously) cut it many minutes short often enough to miss a significant chunk of the ending.

Automatic advertisement injection is a huge scourge on podcast listening, not because of the ads, but how broken it ends up being in practice.

Especially knowing that it's double-dipping by the podcaster.
Can't you skip pre-roll Prime ads? You can in the UK at least, although they have started moving their shows to "Freevee" which seems to just be ad supported Prime.

I don't think it's too big of an issue to be honest. Unlike in the 80s, streaming services now compete with bittorrent.

Sometimes yes, sometimes no. Either way I won’t play.
They offer the skip button on my Prime but it conveniently just replays the ad again if I press it.

I pay for Prime... and get ads. Sucks.

> I recently canceled my Prime subscription. One of the major reasons was all the pre-roll ads

I expect that given a choice between (a) having lots of Prime users or (b) running a successor to a cable network with ads, Amazon would very much prefer being a cable network to everyone.

We noticed you followed the link to this non-Amazon product but then decided against buying, perhaps you would prefer this slightly cheaper Amazon product? Buy now and as a special bonus get no ads for the next 30 minutes!
We laugh… but this is imminent.
(comment deleted)
Id highly discourage Plex. They're just as predatory... and they leak all sorts of data to their servers. Who knows who'd find that valuable...

But what sort of a pie-rat would I be without a recommendation?

https://github.com/AdrienPoupa/docker-compose-nas

This sets up all the Arrs, VPN for torrenting and sends qbittorrent through VPN, and Jellyfin (media server), and loads more. Gotta configure the docker compose and paths, but it's not that bad.

I also got it to work with ProtonVPN, killswitch and all:

       protonvpn:
         container_name: protonvpn
         image: ghcr.io/tprasadtp/protonwire:latest
         init: true
         restart: always
         environment:
           PROTONVPN_SERVER: "SERVER IDENTIFIER"
           WIREGUARD_PRIVATE_KEY: "ITS PRIVATE :)"
           IPCHECK_URL: https://protonwire-api.vercel.app/v1/client/ip
           IPCHECK_INTERVAL: 60
           SKIP_DNS_CONFIG: false
           DEBUG: "0"
           KILL_SWITCH: "1"
         cap_add:
           - NET_ADMIN
         sysctls:
           net.ipv4.conf.all.rp_filter: 2
           net.ipv6.conf.all.disable_ipv6: 1       
         volumes:
           - type: tmpfs
             target: /tmp
         ports:
           - (fill these with ports you need to VPN so you can access the admin, like Qbittorent)
         healthcheck:
           test: ping -c 1 www.google.com || exit 1
           interval: 30s
           timeout: 10s
           retries: 3
> I ripped the few shows I had purchased (they were not available on disc) before I left.

Mind sharing how (tools/setup/etc)?

I have many shows purchased there and would like to have them on disc instead.

I used PlayOn. I copied the files to my Plex. I didn’t burn any to disk.

Looks like they have recently gone subscription only. I wouldn’t recommend them anymore.

The irony…

The people who win are the ones who don't let themselves get suckered into passively consuming vacuous mass-market media in the first place.
Hey, _some_ of it isn’t vacuous!
(comment deleted)
> get suckered into passively consuming vacuous mass-market media

As opposed to actively consuming indie media on Youtube/Tiktok/Instagram?

What's the angle here? a quip on personal productivity, or a slight against corporations for being creatively bankrupt?

The angle here is that there's a pervasive undercurrent in most discussions of media (and copyright, piracy, etc.) that seems to presume that consumption of music, TV shows, and movies produced by multinational corporations is as essential to human existence as food and oxygen.

I just like to remind people that you don't actually have to spend your mental energy on any of this stuff!

>I have moved to Plex, but will probably move off of that as they continue to poison the product.

What's Plex doing? I thought the whole point was to just be a dumb way to host your own server, and then maybe charge for curation or other convenience that you can do yourself.

I have Emby because of availability (no idea why, but Emby was on my Samsung TV app store but not Plex), but its odd to hear of such a service also trying to be greedy.

This is probably not what they had in mind, but Plex is still a somewhat centralized product, they recently disabled/banned all servers that were hosted on Hetzner's IP range.
They push their own ad supported streaming. They continually place adult oriented recommendations where my kids can see (no matter how many times I remove them).
Plex is trying to pivot to legitimacy and become a streaming service.
They must have done the math, though, and decided that the loss of people like us was covered by the additional ad revenue.
Subscription Services are the laziest and most exploitative low-value corporate business model ever.

Most cable TV channels are lazily running re-runs anyway (e.g. Comedy Central running reruns of South Park and "The Office" Non-Stop), which have already earned massive amounts of profits. Channels also aren't producing anywhere near as many quality shows and movies as the 1990s had, despite having much lower overhead with advancement of home editing and CGI. There are tons of individuals producing better content for TikTok than most TV & Streaming channels, but the industry is not giving them a shot because of cost cutting and lazy profit control as well.

Subscription Models are making a bad name of software as a whole, where features are slowly taken away at the whim of a company's decisions to undermine value and up-sell different tiers of service in secret, and where ads and bugs are carefully added and tweaked into software to undermine the very value a service is based on to encourage upgrades. The prices of each of these service tiers, and the their features are also constantly complicated to create class-ism that becomes a wallet-draining total barrier to success and functionality for people that can't afford to keep up with ballooning costs of subscriptions as prices get raised unreasonably to please company investors... Just take a look at Adobe Photoshop, which shuts out new artists (with high pricing) who haven't even made a dime off of their work before they can even begin to properly use the app to make a name for themselves.

I've even seen monthly subscriptions creeping into the silliest things like coffee shops and fairly essential car functional features.... Big business is waging a war on customers that has a horrible end result, and we need to be more vocal in stopping this trend of monthly subscriptions. It's a hostile move to distract us all from the real fact that customer service is being slowly killed, and companies are trying to transition us into a place where they profit no matter what the reliability of their products and services are... Worse yet, when a customer cannot cancel a subscription, this subscription model completely does not work properly, and many will end up paying for services they forget or don't even use.

When a subscriber dies, they can go on for ages still being billed on automatic payments, with no one to protest the charges and payments, which should be considered a crime...

The subscription model is based on corporate opportunism, and we shouldn't allow it to be normalized, otherwise every aspect of our lives will become a utility bill that locks us in to low value and limited services that unexpectedly zap our ability to budget.

>Subscription Services are the laziest and most exploitative low-value corporate business model ever.

Err, subscription is a step up from skinner boxes and micro transactions. Lets all be thankful nobody has worked out how to bring them to TV.

Hopefully it will never take hold, but I can see forcing individual episode purchases, or 'premium show' subscriptions (within an existing subscription) being a thing sadly.. Just have to look at twitch and subscribing to individual channels, can get expensive quickly. Yes, twitch is supporting individuals, but can see that model being adapted..
We already have those. It's pay-per-view and pay-per-minute formats. of course, unless you have something on the level of desire like the World cup these models don't work. But it's doable. Just not profitable 99.9% of the time.

In a way most media are already like Skinner boxes to begin with. They want to leave you hanging and begging for the next episode, or entry, or whatnot.

>The subscription model is based on corporate opportunism, and we shouldn't allow it to be normalized, otherwise every aspect of our lives will become a utility bill that locks us in to low value and limited services that unexpectedly zap our ability to budget.

I mean, we had and still have a la carte purchases available. Physically and digitally. People chose subscription models because they don't value paying $2/episode, nor $20 per season box. They want to borrow, consume, and return.

This is why Blockbuster was pushed out instead of Walmart/Best Buy's physical sections (althrough, that is slowly becoming the case too). There's enough profits off of "ownership" to keep producing cheap discs to put them on. Or to provide some file to "download".

Subscriptons can cost $100/month and it'd be a better value for people who consume dozens of hours of media a month. There's not really much to fight unless societal mindsets on how we consume media changes.

YouTube has gotten beyond out of control. Ad to start, ads in middle. I’m giving up and reading more books, playing more video games. Used to enjoy YouTube, cooking, aquariums and other hobbies. I feel bad for the content creators who are at the mercy of Alphabet.

Seeing prime announce ads broke the camels back for me.

I use ublock origin on firefox and have never seen a youtube ad. Whenever I enjoy a video very thoroughly, I just donate money directly to the creator's ko-fi or something. It's a much, much smoother experience.
I use an htpc (nvidia shield) so that’s not an option. Either way, I’m sort of tired of going out of my way to avoid a shitty user experience. If it sucks, I’ll do something else.
It definitely IS an option, but at the network level.

https://pi-hole.net/

It runs on damn near everything, and is a DNS level adblocker for the whole network.

I guess you can dismiss my point, I’m aware of those options and frankly, not interested in deploying them. I have better things to do with my time and life.
Complaining without action is pointless, especially when the action is so damned easy.

So, why complain if you're not going to do something about it?

I do something, it just doesn’t involve YouTube or other streaming services anymore.
I'm running a pihole at home.. but, I definitely still see YouTube ads. I don't see how it's possible with a pihole to block YT as the adds are served from the same domain. I guess you're only referring to the Amazon ads?
This doesn't block YouTube ads though. Not for me anyway.
Brave is perfect for ad-free YouTube
on mobile, this is a good option. Would also let you play youtube in background using desktop mode
I am just surprised people are surprised. Of course this was always the endgame. The thing that is nice, for now anyway, is that: 1/ I get to watch what I want when I want it, so this is better than cable and 2/ I can pay extra for no ads, which is something that has genuine value to me and I will happily pay for.
And overall even with on-demand video, physical and digital content rents/purchases, etc. I’m sure I’m still paying less than I did for cable TV which wasn’t great for movies anyway.

I do wish Netflix still had a good DVD by mail service but when many people, especially younger ones, look at you oddly if you suggest popping a DVD into a player, you know that’s a lost cause.

I hear you about discs. The movies I want to watch again, I buy on 4K disc, but that is primarily for the audio. Sometimes, being lazy, I'll start watching something on streaming, but then the flatness of the audio will make me get my ass off the sofa and put in the disk.
The thing that is not nice is that 1) content is now super split between different providers and 2) you can't bring it with you on your travels (different licensing for different countries)
On 1/ the content was always split across providers - you just had a middle man bundling pointless shit in with the stuff you wanted and charging you more. If a "single user interface" is what you want, my Apple TV does some aggregating across apps. It's good enough I'm replacing my other TV's roku with another Apple TV (just got to figure out the digital output).

On 2/ can you do that with cable? Inside your own country, could you take your laptop and watch your cable subscriptions on the road? DVDs are region locked too. I've have also watch some Netflix content in Europe with my US Netflix account when I was traveling so it's not a 100% block.

Oh I'm not saying cable is better, I'm saying they're pulling the same shit.
I'm pleased to announce that despite this problem with ads, I like that they make a lot more media accessible for free tier YouTube. I can stream Barry Lyndon on YouTube anytime for free thanks to some HBO deal. I'm sure you can find tons of free movies you can watch now, I love YouTube, if you need ad free, you can buy a different cheaper country's YouTube yearly subscribe. With AI media I expect this kind of ad in the very near future. https://youtu.be/HnXgbMgfkYg
Do you need to VPN if you subscribe in another country? Or do they not track access location of subscribers?
TV with ads isn’t an option anymore. We went back home over Christmas and our parents both watch either cable tv or ad supported Hulu. I felt like i couldn’t get into the shows, we were constantly interrupted by ads. I’d rather just not watch television than watch a never ending stream of advertising.
Just your regular friendly reminder that you don't need to consume any of this garbage at all.

Go read a book! Play a video game!

Agreed just finished both Agassi's biography and Elden Ring and they were much more entertaining than all those braindead movies out there
I used to have Amazon Prime Video but canceled it a couple years back and instead just use their free tv options occasionally.

It has ads and what stuns me is how un-targeted they are. You know what I've bought and browsed recently, why are you showing me HIV meds!?*

* No, I don't have HIV and don't think I've ever searched anything remotely related to it.

I remember predictions that cable TV practices (bundling/ads/high prices) would eventually get into the "easy/cheap/fast" streaming tech and undermine its newfound value.

Even if streaming prices were just as bad as cable TV, you have to admit that the lock-in effects are minimal and that's pretty great on its own: no hardware, no-contracts, no brick-and-mortar, no service appointments or technicians, etc.

With that in mind, I don't mind at all if companies are implementing these tactics. The barriers to compete are now way lower and the situation is much better for consumers (compared to ISP entertainment).

My dad told me that when cable TV first came out, one of the big selling points was that, since you pay for the subscription, there will be no ads, unlike broadcast TV. Then one day someone in cable decided to run an ad....
For some of the channels, yes. Not all though.

Ask your dad if he remembers the in-band signals on ESPN and CNN. Those tones were to trip automation for commercials.

My understanding is that cable tv early on was called CATV (Community Antenna Television) and was used in places where the local topography made television reception difficult so the community came together to have one high quality antenna in a good location for reception and then distributed that signal to members of the community who helped cover the costs. In that case, advertising would have been whatever already was being broadcast to the antenna.
I might be totally misled here but, why would a company need to turn to such practices? Like, I’ve heard about enshitification but, can there be a company that provides a service, is profitable, the customer are happy and that is that? No need to swallow the world, destroy the competition, lock in their customer, sell their data?

Like, honestly, why? I know about human greed, but is greed so stupid as to destroy itself?

VCs don't invest in a company to make it last forever. They want their 10x return as soon as humanly possible. So they push companies to grow as fast as possible and then exit (ie. sell to the next bag holders). Their strategy is not steady 2x dividends from successful companies, it is multiple companies exploding at different times so they have a steady stream of 10x money bags falling from the sky.
> can there be a company that provides a service, is profitable, the customer are happy and that is that?

Sure, but with every artistic medium except video games you are making very little or even losing money on the medmium itself. The average episode of a TV show costs 1m dollars per episode (and I'm unfortunately being very conservative here. feel free to look up how much your favorite show costs) and it's being offered on a streaming service that people pay $5-15 a month for. BUT it is also offered alongside hundreds of other shows and payout is based on views. Even if you were the only show here, were talking about needing 100k-200k views per episode to be sustainable. But no one is paying $5/episode to begin with.

Video games only succeed because they charge these sorts of premiums (or because of various f2p monetiztions, but that's another rabbit hole). People will pay $60-70 per new release. But of course, your average AAA video game is much more expensive to produce as well, so it still has issues.

For the scale of presentation desired and the amount of money people are willing to pay, you really can't have a profitable service from the service itself. And unfortunately that mentality is part of why companies are jumping so hard into AI. pay less people, make more content faster. It's a win-win-win if you only care about money and not artistic quality and integrity.

I don't mean to be too contrarian here to the core message (yes, streaming captured the market with low prices and they are ending low prices), but I think people often forget how bad and expensive cable TV was back then when making such comparisons:

- obviously, it wasn't on demand. You catch a show at that timeslot running at its own pace with no ability to pause. You take it or wait for the next airing, which is probably a different episode anyway. 20 years later we get recording hardware, but it's still a similar dance of remembering or programming such devices to record.

- Subscriptions to streams are monthly. Subscription to cable tended to be yearly, with monthly payments and penalties for cancelling early.

- basic cable was just that. you got maybe 10 channels, half of which were news and maybe 1 kid's network for the young ones. you'd typically get something more like a 50-60 channel package just to get some variety. As it is now, streaming still includes 99% of its catalog under the most basic package, with the only instability being if licencing or public outrage (perceived or actual) gets shows taken off.

- Ads suck all the same, but we are still far from the nearly 33% ratio of ad to content, and ads almost never disrupt your program.

- Not that they existed, but content is much more widely available. mobile devices, game consoles, Tv's that don't have to be in a specific room that your ISP ran wire through to, and computers. They have clamped down on the number of devices, but you still have much more freedom of where you want to watch content. some services even let you view content offline (not a download, just a cached copy on your device memory).

- And of course, there is curation and library organization built-in. Tailoring your viewing to you instead of whatever channel/airing slots the network and studios pitched for.

Among various other small and large factors I can list. It always sucks having stuff get worse or taken away, but we should keep in mind that this is still a far better medium for consumers.

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The main interesting point the author made was one of congress stepping in to regulate such behavior. But I'm not quite sure where and how they could. Cable TV was laid out in landlines and over airwaves that the governments took responsibility for. Streaming works over the internet which is not regulated as much. They can intervene with ISPs (and so far have done negative progress on that, between net neutrality and the ISP monopolies. But that's a whole other rabbit hole), but otherwise this is just companies doing business. Landlines were limited and it was nearly impossible for other airing stations to push themselves in.

With the internet it's a matter of hosting your own site. Which also is reassuring on why it'd be difficult for the medium to suddenly become Cable TV again. It's easier for a new competitor to rise and undercut existing companies. And on top of that, TV is no longer only competing with itself and radio: social media as well as video hosting sites means attention is harder to get than ever. If it becomes too expensive, people will just move to youtube or be satisfied with Tiktok/Instagram or whatnot. Still ad-ridden, but "free" for now (and I dont' really see those sites charging for subscriptions exclusively anytime soon)

FilmRise is a backend for ad-supported streaming and they also distribute directly to consumers, https://en.wikipedia.org/wiki/FilmRise

> FilmRise became .. content provider on numerous ad-supported streaming services including NBCUniversal's Peacock, Amazon's Freevee, ViacomCBS' Pluto TV, Fox Corporation's Tubi, Redbox, Vudu, Crackle, STIRR and others ... the FilmRise Streaming Network has reported more than 31.5 million downloads in the U.S. and can be seen on Roku, Amazon Fire TV, Comcast, iOS, Android and Apple, among other platforms.