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They are doing great in build quality and are making desirable cars. That’s always a winning combination.

Their big drawback is their dealership experience is garbage because most dealers are still setup for dealing with only low end customers. It feels weird to buy a 50-60k car from a dingy showroom

My anecdotal experience with Hyundai is their ICE vehicles have been completely unreliable. So I’m personally extremely hesitant to purchase an electric car from them.

I saw a video of the EV9 and all its motorized amenities. It’s cool in the showroom but it’s no fun to have stuff break after a few years.

But the design is quite nice and interiors feel premium. Hyundai and Kia have come a long way since the 90s.

Their EVs are excellent. It looks like they've rebooted the company with the e-GMP platform.
Isn’t the power train covered by a 5 or 10 year warranty? So even if it breaks it’s inconvenient but on them?
Our Hyundai Palisade has been the most reliable vehicle we have ever owned. We’ve literally had zero issues with it in nearly 4 years of ownership.

By contrast, ever other vehicle we’ve owned as had some sort of annoying issue. Mostly still mechanically reliable, just annoying.

What are the other vehicles you’ve owned?

FWIW I bought a used RAV4 4 years ago and have also had zero issues

A bunch. Several new, several used, several very old.

Most of the used cars were/are still in the family, so I've seen their entire history.

Hyundai hybrids are excellent. While not matching Toyota in mileage, they are great value for money. The bells and whistles, the 3 year free servicing, the 10 year warranty are all top of the market - and it shows in their market capture.

This is how companies should compete. Not like the general layoff machines of America.

> While not matching Toyota in mileage

What does this mean? Their Elantra and Sonata get 56 and 54 MPG respectively. Their crossover hybrids also seem at least on par with Toyota.

Hyundais do not perform as well as Toyotas in colder climatic conditions.
I rented a hyundai plug in hybrid last year while I was in Denver for 10 days and never plugged it in.

I drove between denver and boulder everyday and then at the tail end drove up to Aspen, I only stopped for gas on the way back to denver from aspen and expected I'd have to put in 20 gallons or more of gas, I couldn't believe it when I filled it up with 9 gallons of gas, I don't know if that was a fluke but I was absolutely shocked.

Those rumors they were gonna build the Apple car boosted my opinion real fast. The ultimate due diligence.