I didn't realise that the campaign was considered a fizzer. As a 14yo in a regional area who had just started connecting to the Internet (and hadn't yet developed distrust of Microsoft), it was one of very few ad slogans that ever inspired me. I think about it often.
I feel exactly the same. I was young at the time and this slogan really inspired me. It was the first question you were asked once you got on the "information superhighway" ;)
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[ 5.0 ms ] story [ 20.2 ms ] thread"Which computer do you want to crash today" was the real life equivalent.