Plus, it is a machine with a small screen and an SSD, which means, people aren't as likely to be interacting with multiple apps, and swapping isn't as painful as it is with a spinning disk.
$100 to add 2GB of RAM? I bought 8GB of DDR for $30. To me the upgrade pricing is the worst part about Apple. I'm lucky that my employer is pricing my fully maxed out MacBook Pro (8GB, 128GB SSD, 1680x1050). There's no way I could afford to actually buy that model myself.
Coincidentally I'm having a similar issue tonight. Heading to somewhere like Crucial usually gets you compatible memory way cheaper, but for an extra 8GB for my Mac Pro Crucial is coming in at $355. I dread to imagine what the official Apple price is, I didn't even check..
This is actually one of my biggest concerns that keeps me from moving to an Air from a MBP. With the unibody MBP design it's actually pretty easy to do things like upgrade the memory and hard drive, and not pay the ridiculous upgrade prices that Apple wants at time of purchase.
With everything soldered on the Air, you lose that choice.
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[ 4.8 ms ] story [ 40.2 ms ] threadI don't understand how they can sell computers in 2012 with 2GB soldered in with a straight face (http://store.apple.com/us/configure/MC968LL/A?).
But yeah.
With everything soldered on the Air, you lose that choice.
This allows apple to capture larger margins from people who aren't as price sensitive, while still Making a sale to those who are.