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So, X is starting to show ads without labeling them as ads? One more reason to not use Twitter.
How many reasons would be enough?
That Musk is involved in it whatsoever is probably reason enough to stay far away.
It's a pre-roll ad, which does not cause an ad indicator for the subsequent video:

https://twitter.com/elonmusk/status/1748560144395333935

Labeling the pre-roll ad doesn't satisfy the requirement that the MrBeast video also be labeled as an ad.

It seems you're sharing the original point that this article criticizes. It doesn't explain anything. From the article:

> An X employee claimed to Ryan Broderick of the Garbage Day newsletter in a recent report that because there's a labeled pre-roll video ad that plays before MrBeast's video, the company considers that to be the disclosure. This, according to the X employee, explains why there's no "ad" or "promoted" label affixed to the actual Mr Beast post itself.

> That doesn't make any sense. The pre-roll video ad is a completely different advertisement. If viewers are being served MrBeast's post in their feed and it isn't organically showing up — and the aforementioned attributes point to it being served via X's advertising platform — then MrBeast's post containing the video is a completely separate advertisement, and needs to be labeled as such.