I was a regular listener until the Spotify deal. Mostly because I hate the Spotify app. I'm glad it's going back to Youtube again. I think it will bring in more listeners.
Even though I’ve never regularly listened to JRE, I’m glad this deal let’s episodes be posted to YouTube. I don’t really log into many accounts, and that’s been the big thing preventing me from touching Spotify in years.
Admittedly, I’m a bit surprised that Spotify was willing to make this deal without exclusivity rights. Joe Rogan has a big enough pull that there’s pretty much a guaranteed audience that’ll be brought over. The only reason for distributing the show broadly would be for larger exposure, but JRE is already insanely popular; it’s not like they're dealing with something new here.
Overall, I think it’s a good deal for the listeners, just doesn’t make much sense on Spotify’s end.
I am so so glad you all started this conversation here. You have no idea how important is is as to what you have stumbled on. I truly hope that once I post here, that both Ahuhz and Laweijfmvo will see my comment.
Not only does this deal make ZERO sense for a variety of reasons, an even bigger problem is that media outlets are not even asking the questions, or prodding in any way. This is one of the biggest media contracts ever, and there is no scrutiny.
1. Rogan's previous contract was reported at $100 million, new one is $250 million. So Spotify pays 2.5 more with no exclusivity? What? Not only will they not gain subscribers, they will lose them. If anyone has both Youtube Premium and Spotify Premium, and were only paying for Spotify Premium to get JRE with offline adds, they are going to drop Spotify Premium as it will literally serve them no purpose whatsoever. For anyone wanting to watch on video, they will all be on Youtube. It's a vastly superior video platform.
With all that said, how in the heck could Spotify ever make the math work on this deal?
2. Why are only Apple, Amazon Prime and Youtube now getting full episodes of JRE? If Spotify is losing exclusivity, why would it only be to 3 other platforms? Are these platforms paying to gain access?
Again, without more context and detail, none of this can be explained. These are all obvious questions, and people should be wondering why they haven't been asked yet.
There's only one scenario where it makes sense to me personally, which is that JRE is a platform for propaganda, that the big tech platforms are intertwined with the government as many think, and that the exposure problem was big for JRE. In other words, having the show be exclusive to Spotify was reducing it's exposure as a propaganda outlet too much, as maybe not as many people made the switch when JRE went exclusive as was thought.
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[ 2.2 ms ] story [ 19.7 ms ] threadNot only does this deal make ZERO sense for a variety of reasons, an even bigger problem is that media outlets are not even asking the questions, or prodding in any way. This is one of the biggest media contracts ever, and there is no scrutiny.
1. Rogan's previous contract was reported at $100 million, new one is $250 million. So Spotify pays 2.5 more with no exclusivity? What? Not only will they not gain subscribers, they will lose them. If anyone has both Youtube Premium and Spotify Premium, and were only paying for Spotify Premium to get JRE with offline adds, they are going to drop Spotify Premium as it will literally serve them no purpose whatsoever. For anyone wanting to watch on video, they will all be on Youtube. It's a vastly superior video platform.
With all that said, how in the heck could Spotify ever make the math work on this deal?
2. Why are only Apple, Amazon Prime and Youtube now getting full episodes of JRE? If Spotify is losing exclusivity, why would it only be to 3 other platforms? Are these platforms paying to gain access?
Again, without more context and detail, none of this can be explained. These are all obvious questions, and people should be wondering why they haven't been asked yet.
There's only one scenario where it makes sense to me personally, which is that JRE is a platform for propaganda, that the big tech platforms are intertwined with the government as many think, and that the exposure problem was big for JRE. In other words, having the show be exclusive to Spotify was reducing it's exposure as a propaganda outlet too much, as maybe not as many people made the switch when JRE went exclusive as was thought.