Ask HN: Monetizing a Twitter bot?
I run http://usetrackthis.com (track your packages by Twitter direct message/email/SMS) and am looking for feedback on monetizing or improving it.
Right now all the action occurs through Twitter direct messages, so I don't have many pageviews to take advantage of. I've thought a couple strategies:
1. Deliver ads through Twitter once per user/per package/per update (how much SMS spam will users tolerate?, any ad services I could use?)
2. Develop a webpage to login and manage/view packages (Use AdSense?, make it a premium feature?, do I become yet another package tracker?)
3. Make the whole service freemium (limited number of free packages?)
Appreciate any feedback/ideas, thanks.
16 comments
[ 2348 ms ] story [ 237 ms ] threadIf you charged $5/user/month, you might have a nice little supplement to your income. Depends if people find it's worth paying for. If not, you're not going to make any money out of it.
Don't bother writing code, just let them paypal you by hand and enable their account by hand.
The fact is that Twitter doesn't lend itself to monetizing on the messages itself, and as that is how your bot operates that makes it quite difficult.
Twitter spam is pretty unwelcome in general, the "friending" (when users follow each other) is treated as a pact not to create noise. I think given time it will become more acceptable as Twitter ages and more services spring up that people want to use and need funding to survive.
I don't think Freemium will work for you, this isn't a necessary service and that's what is required for user conversion from Free to Premium.
The webpage login may work, but now you're just giving the user a specific action which means any ads you show them have a very low chance of catching their eye.
I think my suggestion is check out Magpie or something similar, and make one "broadcast" tweet rather than a DM to each user. They have to be following you to get your DMs so they have to get your tweets. That's my suggestion.
I can understand your problem, though. Honestly, I'm not sure that I would pay anything for it, but I'm not a business user or anything - I'm just using it as a slight convenience.
So, for me at least, there's not much value. Maybe I'd pay a one-time fee for some kind of convenience, or to stop ads. I payed $10 for the Instapaper iPhone app, but mostly as a "thanks for the awesome service" kind of thing. I could see doing something similar for this.
Having some kind of ads doesn't seem like a bad idea, and maybe they could be coupons or something? I dunno - maybe something where you got an affiliate deal? I'm not sure how much I would tolerate, but if it was good stuff, maybe a couple a week.
I'm just a joe-average-user guy, though, so I'm not sure how valuable I would be as a way to profit. If there's a way to get after business or heavy users, that might be the trick.
If it's not very expensive to run, perhaps you could open-source it or simply use it as a portfolio piece. I've done some open-source work that ended up benefiting me when I was looking for work. At the very least, that should be somewhat valuable.
Sorry I can't be much more help than that. I think it's a great little utility, but maybe this is a "feature not a product" situation. Perhaps you could try to sell it to Twitter directly...? License it to UPS for exclusive use...?
1. Are you getting their e-mail addresses? You could send out some kind of e-mail once a month with a summary of their packages and some ads and/or affiliate offers.
2. Since you are sending them direct messages, they must be following you. Use Magpie or some other service to just post advertisment tweets (not direct messages) to your public timeline. You get paid on a CPM basis.
3. After every nth package, send them a DM asking for a donation if they appreciated the service.
4. License your app to be the official Twitter bot of any of the package tracker services. So if someone tries to track a package on any of their sites it gives them the option to add to your twitterbot. (This one would be the hardest/most work, obviously.)
You could develop a plugin for zencart or any of the other major shopping cart systems that lets users plug their twitter name in to get updates. That should bring you lots of traffic. Maybe you could sell that?
That's not real money though, so i'm wondering if each titter message could have a link to more info on the package? This would go to your site, where you can run ads.
Hope that's worth something.
d.