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Kevin Kelly also wrote What Technology Wants. It has some very interesting ideas, that seep into all other areas.
I think I'm gonna binge on his stuff. He seems like a really cool dude. I recall his optimism getting a lot of flak in the late 2010s but he seems to really care and celebrate think deeply about our culture. That techno-optimism garbage was deeply embarrassing and fascist but I think I can get behind Kelly's brand of optimism. Check out "the third culture" article that I just submitted. So much of the stuff he says in passing in that article is still verrrrry relevant today. https://news.ycombinator.com/item?id=39378589
I've had this book on my reading list for a while! Out of Control is referenced heavily in Fred Turner's From Counterculture to Cyberculture.
This is a good book. Themes therein are as relevant as ever.
This book was seriously influential to me in 1994 when a friend leant me his hard cover copy. Arguably, Out of Control, Snowcrash, (and a less well known book called Goatwalking) defined my whole early 20s aesthetic and outlook.
My favorite term from the book at the time was "hive mind."