Did he build the site himself as well? Either way, good on him - these kind of services are a hit with the match.com / eHarmony crowd, even though attracting someone under false pretenses kind of defeats the purpose of online dating. But that certainly isn't your dad's problem!
How exactly does this make money? There's no clear indicator on the site that either it's a for-pay (e.g. a 'Pricing' tab) or free (e.g. '100% Free!') service.
I'm not sure it needs to be before signing up. If the sign up completes right after the email/pw dialog tha commitment might be worth something. This should be tested. But cautious people like my sibling and I need to be dealt with in the faq at least. It's implied that there is a charge but no link to the cost page. I feel I should see it in the faq.
It should be more clear that you'll login to people's OKCupid and Match accounts to handle things for them, as opposed to just writing generic profile text. I'm sure there's people searching for terms like "okcupid tips" on google that might be in your target audience and you could try testing out some adwords campaigns on these terms.
I'm the only one in the family that reads or knows about HN. I also posted for my brother a few months back (he only reads Reddit!). Just trying to offer my support.
It's not clear, but the sign up only creates a login. The testimonials are from before the site was online. I'm sure they're from friends, but the services were provided.
Market research: The number 1 filter my friends use to filter out dudes they wish not to communicate with is spelling/grammar. You would think match, OK Cupid, etc. would have spell checkers in their profile creation process, but they don't.
The only bad assumption is this: An error or two isn't a dealbreaker. Also, the picture needs to match the profile (which probably is more of an issue than you would think).
Also, FYI match is doing market research on dating coaches and step by step coached dating, so I'd imagine they might be in the market for co-branded marketing of a service like this, if your Dad can make this work.
Automated spell checking would hurt Match's matching accuracy. It's one thing if a guy realizes he needs to make a good impression then edits in Word. But if it's automated the women (and men, I know I carry this same prejudice) will lose a valuable and cheap filter.
Agreed to a point, however, I wouldn't use the term "matching accuracy" if I was referring to Match.
At the end of the day, Match is a paid meat market unlike OK or PoF. So, by using it, and exclusively using email communications within it, you interact with folks who are motivated enough to at least pay for the service (which again, is a filter along with the lack of spell check).
The one positive I could attribute to Match is that you can (pretty much) use their profile filtering.
It's annoying that they're "flabbergasted" at the notion without questioning the askee's own communication on that night. I don't think that is a good example of advice, but of course they and their audience are older.
I would be a lot more likely to take advice from a 62 year old man on dating than a 22 year old man. It's not a matter of agism, its just plain experience.
The first and second statements in the "How we can help you" sound redundant. At second glance I realized the distinction, but the wording should maybe make the difference clearer.
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[ 0.28 ms ] story [ 98.8 ms ] threadNo false pretenses. The site offers the service of a well-written profile, not a fake one.
This is good feedback, though.
Also, the testimonials don't look realistic at all to me.
Market research: The number 1 filter my friends use to filter out dudes they wish not to communicate with is spelling/grammar. You would think match, OK Cupid, etc. would have spell checkers in their profile creation process, but they don't.
The only bad assumption is this: An error or two isn't a dealbreaker. Also, the picture needs to match the profile (which probably is more of an issue than you would think).
Also, FYI match is doing market research on dating coaches and step by step coached dating, so I'd imagine they might be in the market for co-branded marketing of a service like this, if your Dad can make this work.
At the end of the day, Match is a paid meat market unlike OK or PoF. So, by using it, and exclusively using email communications within it, you interact with folks who are motivated enough to at least pay for the service (which again, is a filter along with the lack of spell check).
The one positive I could attribute to Match is that you can (pretty much) use their profile filtering.