How we Got over 500 Beta Sign-Ups for Our AI Trainer via Strava Clubs

We've created something special for athletes: SportX, an AI personal trainer designed to make smart training affordable. Our mission is to break down the barriers of high training costs and to make understanding your training data simple, no matter if you're just starting or pushing for elite performance.

Here's our simple yet effective strategy that led to over 500 athletes signing up for our beta: We tapped into Strava, a favourite app among runners and cyclists, and targeted clubs packed with members, each having over a thousand enthusiasts. Our message addressed the common hurdles athletes face: expensive training plans and the lack of affordable personal trainers. We offered SportX as the solution, sharing a link to sign up for our beta in these clubs.

In plain terms, we told them: SportX is your go-to for smarter, cost-effective training. We explained how our AI trainer could personalise their training by making sense of their performance data.

The result? A week later, we had over 500 sign-ups for the SportX beta. The enthusiasm was clear—athletes are looking for accessible tools to improve their training without breaking the bank.

Our takeaway from this success is simple: find where your audience gathers, speak to their needs, and offer them a solution. That's exactly how we drew a crowd to SportX.

And the good news? The sign-up for our beta is still open! We're eager to welcome more athletes into the fold, helping them to train efficiently and understand their potential with the help of our AI personal trainer. https://sportx-ai.webflow.io/